For anyone who followed trends in digital media professionally—journalists, PR pros and marketers alike—the death of David Carr is a huge loss.
Social Media & SEO
Facebook Introduces ‘Relevance Score’ to Improve Ad Quality
February 12th, 2015 byFor users and those looking to communicate a message or call to action to them, a poorly received ad on social media is a lose-lose. Facebook knows this, and they are working on it. On Wednesday, the company announced the introduction of “Relevance Score,” its latest step in the effort to improve the relationship between users and advertisers.
Vox and BuzzFeed Interviews With Obama Show Changing Nature of Media Relations
February 9th, 2015 by Matthew SchwartzAs millennials move into the decision-making process, BuzzFeed, Funny or Die and the other outlets they grew up on need to be a part of the media relations conversation.
The Google Trail
February 9th, 2015 by PRNEWSPR and marketing executives fail to use myriad Google channels when they seek to boost their communications strategies.
Marketers to Tap Journalists for Content
February 9th, 2015 by PRNEWSAs companies start to shift from “storytelling” to “storymaking,” or creating organic content that didn’t originate from a slideshow or press release, they have another option to consider: the proliferating number of branded content studios designed to help companies tell their stories.
Coming Soon to Google Search—Your Tweets
February 6th, 2015 by Steve GoldsteinIn a few months, non-Twitter users are going to be seeing plenty of tweets through their interactions with Google search.
PR Insider: Squeezing Your 2015 PR Necessities into a Carry-on
February 3rd, 2015 by Caitlin MillsThe measure of a good traveler is how lightly he or she travels. Forget the excess baggage of 2014. Here is a notable short list for PR pros to keep in mind for 2015.
Nationwide Defends #MakeSafeHappen Super Bowl Ad About Child Deaths
February 2nd, 2015 byNationwide Insurance’s Super Bowl ad featured the ghost of a young boy narrating scenes in a life he didn’t get to live because of an accident, and critics didn’t take kindly to it. Still, if you subscribe to the “no such thing as bad publicity” dictum, the spot was a win for the insurer.
It’s Not Over ‘Til It’s Over, and 4 Other Takeaways From Super Bowl XLIX
February 2nd, 2015 by Diane SchwartzThis year’s Super Bowl lived up to its hype, and it was one of the first times in recent memory that I found the game to be more exciting than the commercials. This year’s array… Continued
Feel Me, Touch Me, Read Me: Print Remains Valuable
February 2nd, 2015 by PRNEWSJCPenney’s decision to revive its print catalog is a stark reminder to PR pros that—despite the digital lurch throughout most business sectors—print remains a viable marketing tool.