Social Media & SEO

Due to faster-than-expected growth in users in 2014, up 60 percent, Instagram surpassed Twitter to become the second-largest social network in the U.S. last year, eMarketer s aid earlier this month.

A few ways to focus on your audience.

Apple sends Dick Tracy a thank-you note, a new crisis for Hillary Clinton and Wendy’s takes an interesting brand journey.

SXSW Interactive returns for its 22nd year to Austin, Texas this week. This year’s festival is sure to offer up plenty of interesting and inspiring content for PR pros, with presentations and panels covering branding and marketing, content and distribution, the future of tech and emerging workforce trends.

New social and digital trends have done away with traditional models and fundamentally changed the way PR interacts with the media and the public. Cision’s “The State of the Media 2015 Report” examines traditional and social media in 2014 as well as the rise of mobile, video and new media entrepreneurs.

In an episode of The Simpsons, titled “Simpson Tide” (1998), Homer joins the Naval Reserve (don’t ask). During orientation Homer’s drill sergeant gives him the business. He gets in his grill, and barks, “I don’t… Continued

To help integrate social data into your measurement strategy, here are 6 tips PR professionals should keep in mind.

In this case, the top leader of an organization proved himself up to the task of being the face and voice in a crisis response across all channels. This is just the beginning of response that will likely occupy the rest of David Boren’s tenure as president of the University of Oklahoma.

With so-called vanity metrics summarily dismissed by C-level execs as having any real value, the pressure increasingly is on PR and marketing executives to monetize their brand’s or organization’s social channels.

Social channels, which are commanding increasing marketing dollars, offer PR execs multiple ways to start a conversation with reporters and build a rapport on behalf of their companies and clients.