Hostess Cupcakes plays ball and Land Bryant thumbs its nose at Victoria’s Secret.
Social Media & SEO
Why People Abandon Your Social Platforms
April 13th, 2015 by PRNEWSIf you want to encourage people to read your email messages consistently and stay dedicated to your social channels, without bolting and never returning, the remedy seems fairly straightforward.
Confronting the Critics Online
April 13th, 2015 by Jim CollLikes, retweets, followers, replies and comments are the surest sign of a vibrant social media presence. But what happens when engagement takes a turn for the worse, when a post is met with criticism, when a reply to criticism is met with additional criticism, again and again?
6 Pinterest Tips for Telling Your Brand’s Story
April 8th, 2015 by Richard BrownellHere are some tips for telling your brand’s story and building a community on Pinterest, one of the most popular social media networks out there.
Lane Bryant’s #ImNoAngel Campaign Takes On Victoria’s Secret
April 8th, 2015 by Matthew SchwartzLane Bryant’s campaign provide a few takeaways for communicators, foremost among them the importance of creating a unique, albeit accessible hashtag.
Telecoms Use Promos to Grow Social, Biz
April 6th, 2015 by PR News EditorsTelecom companies are looking for a new lifeline on their social channels. Social media engagement in the telecom sector grew just 1 percent, from January 1-March 15, compared with the same period in 2014, according to an exclusive study by social media analytics company Shareablee.
How to Get Your Brand Started on Instagram [Infographic]
April 1st, 2015 by Richard BrownellThis infographic demonstrates in a few simple steps how to get your brand set up on Instagram.
6 April Fools’ Day Pranks From Brands That Actually Have a Sense of Humor
April 1st, 2015 by Steve GoldsteinSome brands put effort into being funny and seem to have decent comedic chops. Here is what six of them did for this April’s Fools Day.
3 PR Lessons From Jay Z’s Tidal Launch
March 31st, 2015 by Matthew SchwartzJay Z’s media strategy for his Tidal music service provides a veritable clinic for communicators who are looking for ways to make a splash when they announce new products and/or services.
Are You Engaged in Reverse Mentoring?
March 30th, 2015 by Diane SchwartzAll the talk about mentoring can make you feel a bit left out. If you are neither a mentor nor a mentee, then what the heck are you doing with yourself? The truth is, you… Continued