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Social Media & SEO
Social Media: The Stock Market’s Crystal Ball?
January 13th, 2016 by Jeffrey GoldbergerWe live in an era where the comments or opinions expressed via social media, whether true or false, have the ability to move markets.
5 PR Lessons From the Golden Globes
January 11th, 2016 by Seth ArensteinDespite the criticisms of The Golden Globes, they can make careers and brands; in addition there are several PR lessons we can learn from them.
Leaving Las Vegas and Entering Reality, Here Are 6 Key Takeaways from CES
January 11th, 2016 by Diane SchwartzThe buzz surrounding this year’s Consumer Electronics Show was predictably ubiquitous and positive. Even the taxi driver who picked me up from the airport was talking drones and smart homes. Surely, when you have 170,000 people… Continued
Brands’ Brief Instructional Videos Got the Most Shares on Facebook in ’15
January 11th, 2016 by PRNEWSThe takeaway for PR pros in all industries: posting brief videos with easy, useful tips is a recipe for success on Facebook.
Five Ways Social Listening Will Become Audience Intelligence in ’16
January 11th, 2016 by Bob Pearson President, Cheif Innovation Officer, W2O GroupSocial listening doesn’t cut it. Audience intelligence is replacing it.
5 Ways to Use Social Data to Build a Winning PR Campaign
January 7th, 2016 by John DonnellyBy weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.
10 Rules for Writing Great Social Media Content
January 6th, 2016 by Richard BrownellWriting for social media is unlike writing for any other content channel. Here are some tips on how you can sharpen your skills.
CES 2016: What the Internet of Things and a Wild West of Data Means for PR
January 5th, 2016 by Steve GoldsteinOn Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.
6 Recommendations for Dealing With Unhappy Customers
January 4th, 2016 by Steve GoldsteinWe've all had to deal with unhappy customers, whatever our line of work. If you're an agency PR pro, you have to respond to unsatisfied clients from time to time. If you're an in-house PR… Continued