Social Media & SEO

As the big social networks continue to move closer to the pay-to-play model, the lines between PR and advertising are becoming even more blurred.

Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.

This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.

The use of multimedia is standard practice in news content. It is the ability to make multimedia interactive and invite people to be a part of the process of discovery.

If you created a campaign that was this widely viewed but also this widely derided, would you be promoted or censured?

The brands that stand out on Pinterest are those that are dedicated to high-quality, professional photography that are created with Pinterest in mind.

Katie Paine, Ronn Torossian and others look at PR trends for 2016.

In PR, your media contacts and their news beats are your lifeline. Being up to date with those is what gets you and your client the outreach and placements you strive for and helps maintain the PR-media relationship.

A few years back it was unthinkable that Instagram would overtake Facebook in terms of U.S. brands’ social actions.

In the court of public opinion, the arrest of Turing Pharmaceuticals CEO and founder Martin Shkreli for securities fraud is inextricably linked to this year’s sudden, stratospheric rise in the price of AIDS drug Daraprim.