PR Insiders

PR Insider: How Should Google Communicate an SEO ‘No-No’ for Press Release Distribution?

October 1st, 2013 by

In late July, news broke about Google’s “Link Schemes” updates in Webmaster Tools to devalue links in the anchor text of press releases distributed via paid services. Most PR or SEO practitioners who have distributed online press releases in the last 10 years should be familiar with the function.

Breaking PR: The Essential Elements of PR

September 30th, 2013 by

Breaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable.

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PR Insider: Bridging the Gap Between Teachers and the Media

September 26th, 2013 by

As a PR professional who has helped educators nationwide become media spokespeople and advocates, I am only too aware that the reasons for the disconnect between teachers and the press are complex. I also know that the media is a powerful lever that can help shift the poor public perception of teachers, a change that is long overdue.

PR Insider: Comparing Skype Versus Google+ Hangout for Web Client Meetings

September 24th, 2013 by

Video conferencing has become one of the most convenient ways to meet with clients. Whether it’s a matter of convenience or time constraints, web meetings are fantastic options. They are quick ways to start discussions, and some are absolutely free.

PR Insider: Top 5 Phrases That Derail a Brainstorm

September 19th, 2013 by

Often, these roadblocks are found in the form of off-the-cuff phrases that are meant to encourage, correct or redirect the discussion—but in fact, they do the opposite.

PR Insider: How to Optimize Your Social Campaign with Facebook Ads

September 17th, 2013 by

Earned and owned media no longer work in a vacuum. Sure, we’re PR pros who can get product placement in the right media and demonstrate our social media mastery to spark attention about our message. But, in reality, our network can only extend so far.

PR Insider: Redefining Success for PR Goes Beyond the Benjamins

September 12th, 2013 by

The real world, and perhaps a touch of maturity, eventually teaches all of us that making it offers more substance and less stuff. The same is true for us PR folk.

PR Insider: New Category, New Challenge, New Creativity

September 9th, 2013 by

Breaking into a new category is not always easy in the world of communications. So much of what we do is predicated on our category expertise, and so often we rely on that experience to inform our creative thinking for current and future clients.

The Hype Machine

August 29th, 2013 by

Social media is not only here to stay, it’s set to evolve at a rapid pace as brands begin deciphering the best ways to use it. Nonetheless, hype can drown out utility as marketing managers and agency partners forget that social platforms are merely a tool just like any other channel.

This graphic illustrates both the methods and the reach the PetersGroup helped A Legacy of Giving achieve with its new messaging program.

Social Media and Public Relations Begin With Strategic Planning

August 22nd, 2013 by

If you were to Google “social media and public relations strategy,” millions of articles, blog posts, videos and other resources would pop up on this popular subject. Journalists, new influencers and well-known authors continue to write on this topic.