For communicators who want to prove ROI, they’re going to have to start being more proactive on how to calculate their spreadsheets.
To make life a little easier, here are some things not to do when pitching journalists.
An abundance of self-confidence from executives can strain effective communications.
I always thought the most dangerous athletes were National Football League players who delivered concussion-causing blows to the head. They have now been replaced by the former National Basketball Association star Dennis Rodman. Rodman, one… Continued
When we work quickly, it can often mean that little mistakes get made—and as communications professionals, little mistakes can be costly, especially when we’re speaking with high-profile client contacts, prospects and members of the media.