It comes up in most conversations and lingers, unresolved: how can I find and retain great talent? Underlying this question is a decades-old trope about what PR really is. Will it be called PR 10 years from now? The question is irrelevant. More important is what do PR professionals need to master to move forward and insure that PR’s role is strengthened within an organization?
PR Insiders
Top 10 Public Relations Trends for Those Paying Attention (Plus, One Call to Action)
December 3rd, 2018 by Diane SchwartzIt comes up in most conversations and lingers, unresolved: how can I find and then retain great talent? During a panel I moderated recently on the future of PR, this topic was discussed at length,… Continued
PR News to Celebrate 2018 Rising PR Stars & PR People Awards Winners in DC
November 26th, 2018 by Sophie MaerowitzEach year, PR News benchmarks the top established PR professionals over the last year, as well as naming a shortlist of rising luminaries in the field. These accomplished communicators are celebrated at PR News’ PR People luncheon, which this year will be held Dec. 4 at the National Press Club in Washington, D.C. So what does it take to bring home a PR People or Rising Star award?
Four Pitfalls to Avoid in Content Marketing
November 19th, 2018 by Ronn Torossian, 5WPRYou’ll have plenty of opportunities to devour stuffing on Thanksgiving. When it comes to SEO and content marketing, it’s best to avoid keyword stuffing, writes 5WPR CEO Ronn Torossian. He offers this tip and other pitfalls to avoid in an effort to make your content marketing successful.
Engagement is Critical to Employment Strategy Too
November 16th, 2018 by Kimberly Gardiner, APCO WorldwideEngagement isn’t just for social media anymore. It can be one of the most critical parts of a brand’s ability to recruit and retain the most-talented employees, argues APCO Worldwide’s Kimberly Gardiner. And with budgets tightening, improving employee engagement is a cost-effective way to bolster your employment strategy.
Measurement Week: Here’s How to Study Corporate Reputation
November 6th, 2018 by John GilfeatherSue Grafton, author of the alphabet mysteries, once wrote, “Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats.” This article is not about the idea or a theoretical… Continued
Who’s Spent the Most on the Midterms? Would You Believe Brands?
November 6th, 2018 by Alex Slater, Clyde GroupThe amount of corporate attention to the 2018 midterms during the last few months is a sign that the relationship between companies, consumers and politics is undergoing a significant and permanent change. Brand publicity in this election cycle is a harbinger of what’s to come as consumers expect brands to take stands on relevant issues.
Measurement Week: How to Measure Business Adoption of Purpose
November 5th, 2018 by Patricia Bayerlein, Gagen MacDonaldIt’s not a secret that today’s leading businesses are turning to purpose to articulate their mission, power growth, unite and motivate the organization, and become future-ready in a world of nonstop change. Study after study… Continued
University of Maryland Backs into a Decent Crisis Solution
November 1st, 2018 by Seth ArensteinA sigh of relief emanated from College Park, Maryland, early on Halloween, when University of Maryland president Wallace Loh announced his firing of head football coach DJ Durkin. It was one of the few correct notes sounded during a crisis that centered on the death of a student and athlete Jordan McNair.
University of Maryland Backs into a Decent Crisis Solution
November 1st, 2018 by Seth ArensteinA sigh of relief emanated from College Park, Maryland, early on All Hallows’ Eve, when University of Maryland (UMD) president Wallace Loh announced his firing of head football coach DJ Durkin. It was one of… Continued