PR Insiders


avatar

Avoid the ‘Audience of One’ Content Creation Pitfall

Martin Jones of March Communications explains why a considered approach to content creation is more valuable than ever amid an expanding echo chamber. | MORE »

Comments Off

avatar

Keep Creativity Flowing: Making Space for Slow, Big Ideas

Beth Monaghan of InkHouse Media + Marketing provides tips for PR pros to maintain their creativity amid their ever-expanding day-to-day requirements. | MORE »

2 Comments

avatar

Master the Media Interview and Avoid Lasting Blunders

Media coach Jeanne Wolf provides advice on how to answer tough questions with poise—without lulling an audience to sleep. | MORE »

1 Comment

avatar

Use the Social Ask as a Springboard to Long-Term Engagement

To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand. | MORE »

4 Comments

avatar

Integration of IR and PR: Success Through Quality Information

The separation of IR and PR is counterproductive to credible, authentic and trustworthy communication. | MORE »

Comments Off

avatar

Do Something Different: Engage the Media Using Twitter

At first glance, using Twitter to successfully pitch stories to journalists may seem difficult, but consider that many reporters now have Twitter accounts, and a 140-word pitch isn’t much different than the lead in a press release. | MORE »

6 Comments

avatar

How to Increase Your Chances of Winning Best-of-Show Awards

Go beyond the networking breaks and cocktail gatherings and capitalize on best-of-show award opportunities for positive exposure at trade shows. | MORE »

Comments Off

avatar

The Ripple Effect of Nation Branding

Daniel Florian of Berlin-based Dimap Communications discusses public diplomacy and its impact on foreign direct investment. | MORE »

Comments Off

avatar

Faceless Tactics

Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition. | MORE »

Comments Off

avatar

Facebook’s Network Effect on the News: Key Takeaways for Any Brand

With Facebook serving as a common online space for consumers and brands to share, like and interact with content, it’s important for PR pros and marketers to understand how that content is being discovered and disseminated. | MORE »

Comments Off