The holiday season is a perfect time to enhance the tactics your brand is using on social media. Add storytelling elements, concentrate on visual content and create a consistent theme for your posts, writes Jamie Izaks of All Points Public Relations. Tell followers how your brand can help them during the busy holiday season. And don’t forget to include a CTA.
PR Insiders
Five Social Media Best Practices for the Holiday Season
December 27th, 2018 by Jamie Izaks, All Points Public RelationsFive Ways to Move the Diversity Needle Forward
December 26th, 2018 by Sharon Fenster, PRSA-NYDiversity and PR are inextricably linked, yet communicators have talked about diversity for years and many issues remain within communications and many other sectors. PRSA-NY president Sharon Fenster offers five ways to bolster diversity in the PR industry and at brands and nonprofit organizations.
Three Things I Wish I’d Known When I Began in PR
December 25th, 2018 by Pete Janhunen, 155 StrategiesExperience can be a great teacher. Veteran communicator and 155 Strategies founder Pete Janhunen offers three tips to help communicators excel in their careers. He emphasizes building relationships, crafting clear messages and insisting on a seat at the decision-making table.
Four Marketing Trends to Consider for 2019’s Budget
December 24th, 2018 by Ronn Torossian, 5WPRAs 2018 dwindles to a few days, marketers prepare for the new year and many tend to wipe the slate clean. This makes it a great time to consider your budget plans for 2019. To get you started on thinking about marketing priorities, 5WPR chief Ronn Torossian looks at trends he believes will be important to consider in the coming year.
PR News to Celebrate Top Women in PR January 25 in NYC
December 20th, 2018 by Sophie MaerowitzPR News’ 2019 Top Women in PR will be celebrated at a luncheon ceremony on Jan. 25 at the Grand Hyatt in New York City. Winners were judged based on their campaign objectives, successes and ROI over the last year, as well as their overall influence within their organizations and the PR profession at large.
It’s Time to Seize PR’s Dynamic Moment
December 6th, 2018 by Anna Ruth Williams, ARPRThe future appears bright for PR as advertising will cede its authority, a panel of veteran PR executives says. Yet PR pros must be prepared to grab the mantle, bolstering their knowledge and use of technology and working strategically. In addition, communicators must continue to build relationships with clients.
Eight Tips for Better Pitching
December 6th, 2018 by Brenda SilerIt’s an oft-asked question in PR: How do I get media to listen to my pitch and perhaps gain some coverage? A panel of journalists and PR pros offered answers to this query during a session on media pitching at PR News’ Media Relations conference Dec. 6 in Washington, D.C.
Shining Bright: 2018 Rising PR Stars Honored by PR News
December 5th, 2018 by Justin JoffePR News honored a fresh class of young communicators as Rising PR Stars at our 2018 PR People Awards Luncheon on Dec. 5 at the historic National Press Club in Washington, D.C.
2018 PR People Award Winners Announced by PR News
December 4th, 2018 by Justin JoffeA stellar lineup of communicators who routinely go above and beyond the call of duty were honored at the 2018 PR People Awards Luncheon, held Dec. 4 at the historic National Press Club in Washington, D.C.
How AI Can Help Communicators Tell Stories on Video
December 3rd, 2018 by Kareem Farid, APCO WorldwideHow many times have you created a video at work using a mobile phone and then had to wait for someone to edit the footage and add graphics and music so it could pass muster on your brand’s social channels? APCO’s lead storyteller Kareem Farid tells us AI soon will be able to collaborate with communicators to produce videos quickly and efficiently.