When it comes to using Twitter for building relationships with journalists, there has been much debate as to how and when to use it.
One of the most challenging aspects of social media is proving a return on the investment. Here are some tools and techniques to help you prove the return on your social media investment.
What do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name?
A well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.
If your clients aren’t prepared for IPv6, they place themselves at a competitive disadvantage. PR pros have a responsibility to point this fact out and offer recommendations to eliminate this blind spot.