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How to measure the best metrics for a PR campaign is one of the most difficult challenges facing communicators. Use this checklist to make things a little easier.

It wasn’t too long ago when a social media strategy was essentially setting up a few accounts and bringing in an intern in to manage them. Times have changed and companies are taking the keys away from the interns.

Making people laugh is a surefire way to make your content memorable. However, inserting humor into your branding efforts is serious business.

All corporate executives have one thing in common; at some point, they or their company will screw up.

Since Melissa Joan Hart’s (aka “Clarissa,” from Clarissa Explains It All) interview in Life & Style promoting her new book “Melissa Explains It All,” numerous articles have mushroomed online about the squeaky clean actress’ drug use.

PR execs are not supposed to parrot the boss. At least on paper. Despite the tremendous changes throughout the PR field, one thing remains a constant: The ability of PR managers to take an alternative (if not contrarian) view of the party line and say to the top brass, “That may not be the best […]

PR execs are not supposed to parrot the boss. At least on paper. Despite the tremendous changes throughout the PR field, one thing remains a constant: The ability of PR managers to take an alternative… Continued

Today’s government shutdown is on most people’s minds. And a question that several people are asking is: What’s at stake?

In late July, news broke about Google’s “Link Schemes” updates in Webmaster Tools to devalue links in the anchor text of press releases distributed via paid services. Most PR or SEO practitioners who have distributed online press releases in the last 10 years should be familiar with the function.

I am among the unlucky who didn’t watch ‘Breaking Bad’ over the years and missed out on the binge-watching and chatter over Sunday’s finale. We must all make choices in our TV viewing and apparently I made a bad choice and there’s no going back to viewing all the seasons since I now know (spoiler […]