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CEO PR Gaffe of the Week, Barilla Edition

September 27th, 2013 by

What is it about CEOs? How can so many of them be so smart and so accomplished, and yet still say so many bad or dumb things? It’s enough to keep a communications team up… Continued

One Expert’s Take on Why Instagram Hasn’t Killed Vine

September 27th, 2013 by

Tim Baker, VP of digital strategy at MWW, explains why the “little social-video platform that could” is alive and thriving.

Need More Impressions on Facebook? Here Are 3 Ways to Do it.

September 26th, 2013 by

Regardless of how the FTC investigation into Facebook’s new privacy changes turns out, one thing isn’t likely to change: If no one interacts with your page’s content, it won’t show up on users News Feeds.

PR Insider: Bridging the Gap Between Teachers and the Media

September 26th, 2013 by

As a PR professional who has helped educators nationwide become media spokespeople and advocates, I am only too aware that the reasons for the disconnect between teachers and the press are complex. I also know that the media is a powerful lever that can help shift the poor public perception of teachers, a change that is long overdue.

On the Art of Critical Listening

September 25th, 2013 by

I was quoted in the newspaper the other day. The quote was technically inaccurate—I didn’t say what the reporter wrote that I said. But it was correct in the substance. In effect, the reporter understood my meaning, and got it right, but wasn’t writing down or transcribing my words verbatim. The quote was an approximation, […]

On the Art of Critical Listening

September 25th, 2013 by

I was quoted in the newspaper the other day. The quote was technically inaccurate—I didn’t say what the reporter wrote that I said. But it was correct in the substance. In effect, the reporter understood… Continued

Helping CEOs to Help Themselves By Having A Social Media Presence

September 25th, 2013 by

The dearth of C-level executives on social media presents an opportunity for PR pros to step in and help CEOs build a valuable presence on social channels.

Celebrate National Punctuation Day by Avoiding These 5 Common Mistakes

September 24th, 2013 by

To celebrate this prestigious occasion, the PR News editors put our heads together and came up with our top punctuation pet peeves. Avoid these gaffes—and stay on our good side.

PR Insider: Comparing Skype Versus Google+ Hangout for Web Client Meetings

September 24th, 2013 by

Video conferencing has become one of the most convenient ways to meet with clients. Whether it’s a matter of convenience or time constraints, web meetings are fantastic options. They are quick ways to start discussions, and some are absolutely free.

Where You Sit is What You See

September 24th, 2013 by

I picked up a sound piece of advice the other night, during a college admissions event my daughter and I attended.  Among the questions the prospective students asked of the alumni panel was whether the class sizes are so big that you can’t see, hear and learn in them.  The very articulate Class of 2010 […]