Last week, I read a well-done blog from a writer and social-media consultant named Paul Gillin lamenting the death of BtoB Magazine, which Crain Communications said it is folding into Ad Age as of the… Continued
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Industry Leaders Reflect on the State of Newspapers Today
October 7th, 2013 by Lucia DavisIn honor of National Newspaper Week, we culled some choice quotes from media executives regarding the state of print media. PR execs, of course, work hand-in-hand with journalists, so as goes print so goes the evolution in media relations
Power Up Performance With Your Peers
October 7th, 2013 by Liz GuthridgeWhatever you call your work colleagues, you pay some degree of attention to what they say and do. We work in an era where trust in “people like me” continues to rise, while trust in business leaders drops, as the 2013 Edelman Trust Barometer reported.
Living Up to Core Ethical Values Can Be More Challenging Than We Think
October 7th, 2013 by Emmanuel TchividjianNothing can go wrong (ethically speaking) if we are truthful, if we behave in a manner consistent with our values and if we inform our constituents about whom we work for. However, life is never that simple.
Recognizing the Seven Stages of Crisis Communication
October 7th, 2013 by PRNEWSImmediately following the tsunami that hit Japan in January of 2011, with more than 10,000 deaths and two nuclear plants disabled, Japanese authorities were initially reluctant to act for fear of damaging expensive nuclear equipment and possibly causing wider harm than what had already occurred. Yet this is how almost all corporate crisis responses begin.
The Internet Still Doesn’t Apply For 15% of Americans; Rapid-fire Changes In Marketing Causing Digital Distress
October 7th, 2013 by PRNEWSMaybe we’re not all addicted to the Web, after all.
A New Soundboard For PR Professionals
October 7th, 2013 by PRNEWSPR professionals are negotiating a “delicate balance” between making the time for traditional media relations while boosting awareness and visibility for their brands and clients in the social sphere, according to an exclusive study conducted by MWW on behalf of PR News.
Try Not to Sabotage the Subject-Matter Expert
October 7th, 2013 by Derek LaValleeA bylined article is only as good as the research that informs it. And a sourcing call is only as good as what you do before, during and after speaking with the subject matter expert.
Gamification: Not Just Fun, It’s A Strategy for Building Engagement
October 7th, 2013 by PRNEWSWhen Jayson Schkloven, senior VP and partner of Merritt Group, sits down with clients and prospects these days, he discusses the dizzying array of PR channels that are available to help get the message out.
Using Twitter to Grow Your Business (Infographic)
October 4th, 2013 by Caysey WeltonTwitter has been grabbing up headlines this week after confirming that the social media platform will soon roll out an IPO. Twitter’s valuation has been fodder for a lot of debate, but from a business owner’s perspective, the platform offers more than just investment value.