A May 2013 study by Pew Internet shows that 55% of cell phone owners use the Internet on their phones, and 17% percent are using a phone for most of their Web browsing. The spike in mobile traffic has been
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Is ‘Big Data’ More Trouble Than It’s Worth? Marketing The Benefits of Your Brand Leaves A Lot To Be Desired
October 14th, 2013 by PRNEWSData is proving to be an effective tool for PR execs eager to improve their measurement capabilities. However, 70% of executives indicated that there remains a lack of real-time access available to leverage the precise data needed, according to a recent study from BusinessIntelligence.com and Domo.
Lacquer Morphs Natural Products Expo East + West from a Trade Show Into a Valuable Asset for Media Outlets
October 14th, 2013 by PRNEWSThis year’s Natural Product Expo in action. The event drew more than 1500 members of the media. A graphic showcasing some of the results from The Natural Product Expo, as well as the tactics used to achieve
PR and Advertising: Collaborating In a Digital Age
October 14th, 2013 by Adryanna SutherlandFor many years there was separation between church and state, so to speak, when it came to advertising and public relations. Sometimes agencies would handle only one discipline or the other. Consumers would
6 Tips to Better Twitter Chats
October 11th, 2013 by Caysey WeltonTwitter engagement can be a tough nut to crack, but not an impossible one. No matter the scale of your company or organization there are ways to tap into Twitter to make it a two-way communications platform.
Want to Break Through the Clutter With Your CSR Campaign? Here are 3 Tips
October 11th, 2013 by Lucia DavisIt’s National Breast Cancer Awareness month, and brands are going all out to show their support. The challenge lies in the ability for organizations with cancer-related CSR programs to stand out from the crowd and let stakeholders know about the great work that they’re doing.
3 Ways to Improve Engagement With Journalists on Twitter
October 10th, 2013 by Steve GoldsteinNearly 60% of journalists worldwide say they use Twitter—and you need a system to take some of the time-wasting guesswork out of the process of engaging with them.
PR Pros Need To Hold Off On Writing Print’s Obit
October 10th, 2013 by Lucia DavisPrint ad sales are up. The news serves as a reminder that print is still viable—PR pros shouldn’t shirk their responsibility to this market to focus solely on digital. Here are three pitching tips that will never get old.
Myth Busting: Not All Positive Press Is Created Equal
October 9th, 2013 by Lucia DavisPositive articles have different values. Figure out which type of message your company or client needs to be successful, and pitch those accordingly.
4 Tips for Happy and Hardworking Volunteers
October 8th, 2013 by Lucia DavisYou’ve spent months on your communications plan in an effort to earn media coverage and attract volunteers for your community event. Now that you have people ready to get dirty for the cause, don’t miss an opportunity to inspire them to become brand ambassadors.