How would your PR message look on someone’s sleeve? What about a wristwatch or a bracelet? Communicating your brand message via wearable technology may be one step closer to the mainstream, following Google’s deal with VSP, the nation’s biggest optical health insurance provider.
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Google Glass Comes Into Sharper Focus for Brands After VSP Deal
January 28th, 2014 by Matthew SchwartzPR Checklist for Juicing Your Facebook Page
January 28th, 2014 by Matthew SchwartzHave you cracked the code yet on how to grow your audience on Facebook? We didn’t think so. But that’s understandable. It remains a significant challenge for PR pros and communicators to generate new fans via the social platform.
PR Insider: A Peek Behind the Media Curtain
January 27th, 2014 by Adam MyrickSetting aside time to visit the newsrooms of media outlets you serve as a communicator is a great way to build relationships and understand what makes a media outlet tick.
Mac Attack: Three Tips On How to Celebrate a Brand Anniversary the Apple Way
January 27th, 2014 by Brian W. KellyThirty years ago Apple unveiled its iconic “1984” Super Bowl commercial, announcing the release of the Macintosh personal computer. Steve Jobs had already previewed the commercial, publicly announcing his plucky little company was about to… Continued
6 Media Pitching Do’s—and 1 Don’t
January 27th, 2014 by Steve GoldsteinThese tactical media pitching tips will help see you through the anxiety of short deadlines and high media placement expectations
Why Daft Punk was Speechless at Grammys, and Other PR Lessons from the Big Night
January 27th, 2014 by Diane SchwartzFor those of you tired of awards speeches, you’ll find no better honoree than Daft Punk, the electronic music duo that won four Grammy Awards on Sunday including Record of the Year and Album of… Continued
Why Daft Punk was Speechless at Grammys, and Other PR Lessons from the Big Night
January 27th, 2014 by Diane SchwartzFor those of you tired of awards speeches, you’ll find no better honoree than Daft Punk, the electronic music duo that won four Grammy Awards on Sunday including Record of the Year and Album of the Year. The French helmet-headed duo took the stage at Sunday’s awards show multiple times in their loud silence, letting […]
5 Tools to Measure (and Manage) Reputation in Complex Environment
January 27th, 2014 by Kami HuyseThe prevalence of online communication channels have made it more complicated to measure the reputation of companies, while at the same time making reputational smears easier to commit.
How To Bond With Executive Spokespeople
January 27th, 2014 by Andrew GilmanAt its core, media training prepares a spokesperson for an interaction with a reporter for print, broadcast or Web interviews. In groups or one-on-ones, the session is usually conducted before a specific event such as a product launch, feature interview, industry conference or challenging story; it can also be part of a general skills development session for the individual.
Diversify Services? Check. Grow Revenue? Check. How March Communications is Delivering for its Customers Agency: March Communications
January 27th, 2014 by PRNEWSPEER 1 Hosting, a Vancouver-B.C.-based provider of Internet and cloud-hosting services, had been attempting to garner international media coverage by working with a local agency. But PR and media outreach were falling short of expectations.
These days, however, PEER 1 is getting media coverage in first-tier technology publications like GigaOm and TechCrunch, not to mention The Wall Street Journal, on a pretty regular basis, thanks to March Communications.