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For those of you tired of awards speeches, you’ll find no better honoree than Daft Punk, the electronic music duo that won four Grammy Awards on Sunday including Record of the Year and Album of the Year. The French helmet-headed duo took the stage at Sunday’s awards show multiple times in their loud silence, letting […]

For those of you tired of awards speeches, you’ll find no better honoree than Daft Punk, the electronic music duo that won four Grammy Awards on Sunday including Record of the Year and Album of… Continued

Crises come in all varieties, but some are worse than others. The kind the emerge suddenly, but then evolve slowly are the worst, and the hardest to deal with.

PEER 1 Hosting, a Vancouver-B.C.-based provider of Internet and cloud-hosting services, had been attempting to garner international media coverage by working with a local agency. But PR and media outreach were falling short of expectations.

These days, however, PEER 1 is getting media coverage in first-tier technology publications like GigaOm and TechCrunch, not to mention The Wall Street Journal, on a pretty regular basis, thanks to March Communications.

The prevalence of online communication channels have made it more complicated to measure the reputation of companies, while at the same time making reputational smears easier to commit.

At its core, media training prepares a spokesperson for an interaction with a reporter for print, broadcast or Web interviews. In groups or one-on-ones, the session is usually conducted before a specific event such as a product launch, feature interview, industry conference or challenging story; it can also be part of a general skills development session for the individual.

Nearly 40% of U.S. consumers said they are unlikely to change their behavior as a result of a discount. Of course, that means the majority of U.S. consumers can be influenced through discounts.

You know how athletes celebrate by jumping in the air and banging into each other? Or develop ritual dances and other showboat-y gestures? This is especially true in football. I noticed in the Seahawks-49ers game… Continued

You know how athletes celebrate by jumping in the air and banging into each other? Or develop ritual dances and other showboat-y gestures? This is especially true in football. I noticed in the Seahawks-49ers game a week ago how when the Seahawks scored, they eschewed the dances. They just shook hands. I thought that was […]

The real work starts for communications professionals before the event, planning acceptance speeches and organizing press conferences.