The communications team at Acorda was challenged with maintaining the collaborative spirit and sense of community that defined the company from its inception, while also encouraging new employees to enrich the company culture through their own professional experiences.
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How Under Armour Did (and Duke Energy Didn’t) Respond Well to Crisis
February 24th, 2014 by Katie PaineWhen U.S speedskaters, who were widely favored to grab the gold, failed to even come close, the search for a “culprit” was on.
Case Study: To Promote Its New Burger Patties, Ball Park Spreads the Media Field
February 24th, 2014 by PRNEWSBall Park, which is owned by The Hillshire Brands Co., called on its longtime PR agency MWW to create a PR campaign that would leverage the brand’s equity and carve a new niche among both sports fans and food shoppers.
What’s the Best Way to Defuse a Tense Situation within the Workplace?
February 21st, 2014 byA frazzled employee can quickly turn into a crippled one, unable to perform his or her task with confidence because of unnecessary tension.
Under Armour Grabs the Gold in Communications
February 21st, 2014 by Brian W. KellyIt’s a model for crisis management: Under Armour CEO Kevin Plank responded to the criticism politely, defended his brand and refused to sling mud back at his detractors.
Directing What Could Be the Second Act for Your Brand
February 20th, 2014 by Matthew SchwartzF. Scott Fitzgerald wore many hats. He was the chronicler of the Jazz Age; author of “The Great Gatsby;” a charter member of the so-called “Lost Generation” and inveterate boozer. He also coined one of the most enduring quotes: “There are no second acts in American lives.” Well, no one is perfect. In America, second […]
What’s a Great Question to Ask a PR Job Candidate?
February 20th, 2014 by Tony SilberYou may not believe this, but conducting a job interview can be as stressful as being interviewed for the job. Well, sometimes. Anyway, there’s an art to sizing someone up in an interview, and it… Continued
Here’s Why Facebook, the ‘Largest Data-Mining Operation in Human History,’ Bought WhatsApp
February 20th, 2014 byAt its core, WhatsApp is meant for user-to-user communication, creating a difficult task for Facebook to monetize the app in its current form.
PR Insider: Don’t Be Stifled by PR Tenets
February 20th, 2014 by Arthur SolomonHere is some abridged contrarian thinking about how to approach important aspects of PR that you didn’t learn in school.
Chevron’s Pizza Party PR Fails to Make Amends
February 19th, 2014 byThe Appalachia division of Chevron distributed 100 gift certificates for free pizza to Pennsylvania residents after a natural gas well explosion.