MSLGROUP’s PurPle service is one of the fasting growing revenue streams in North America for the agency. PurPle was developed and launched at the right moment in the industry, as it was rooted in the new business imperative that PURpose is about opportunity and potential, and peoPLE make it real with their passion and insights.
PurPle connects a team of more than 100 experts in cause, citizenship, sustainability and related areas that impact business strategies today. At present this team handles over $25 million of business in the category, working on breakthrough purpose-inspired projects for clients including Kellogg's, Perfetti Van Melle and Dell.
PurPle has also been held up internally as best practice, and the new model for specialty creation and global rollout.