Weber Shandwick’s Social Impact team is a global offering that works with major corporations including Bank of America, Nike, Genentech, SABIC and more, to build strong communications platforms, and execute public, media and social engagement campaigns to communicate CSR strategies and results. The team, which draws on professionals from Weber Shandwick’s corporate, public affairs, consumer and digital practices, has developed a distinguished track record as story tellers, content creators and advocates.
Weber Shandwick’s Social Impact team has an active presence at leading events such as Net Impact, SXSW and The Communications Network Conference. Social Impact EVP Cindy Drucker had speaking roles with Sustainable Brands and GreenBiz. Cindy was featured in GreenBiz’s “How She Leads” segment, and in Triple Pundit’s “Women in CSR.” Creative Director Stephanie Bluma participated in the Corporation for Public Broadcasting sponsored panel on women and philanthropy. Paul Massey was Bulldog Reporter’s Public Affairs Professional of the Year and was named a 2012 CSR Leader of the Year by PR News.
Members of the team have been Master Class Certified on the recently released Global Reporting Initiative (GRI) G4 Reporting Guidelines, in order to help clients successfully navigate this new framework.
In 2013, Weber Shandwick launched the “Impact Project” to encourage offices across the globe to engage in pro-bono work and make a positive community impact within three key issue areas that Weber Shandwick recognizes as vital to a more sustainable future: environment and sustainability, education and technology. There are currently a number of projects underway, ranging from Boston’s work with Citizen Schools and Seattle’s advocacy for foster children to Australia’s work with United Way on literacy and language development, to China’s work on sustainable livelihoods for women.