CSR Awards A-List: Weber Shandwick

Weber Shandwick

Weber Shandwick

Weber Shandwick’s Social Impact team is a global offering that works with major corporations including Bank of America, Nike, Genentech, SABIC and more, to build strong communications platforms, and execute public, media and social engagement campaigns to communicate CSR strategies and results. The team, which draws on professionals from Weber Shandwick’s corporate, public affairs, consumer and digital practices, has developed a distinguished track record as story tellers, content creators and advocates.

Weber Shandwick’s Social Impact team has an active presence at leading events such as Net Impact, SXSW and The Communications Network Conference. Social Impact EVP Cindy Drucker had speaking roles with Sustainable Brands and GreenBiz. Cindy was featured in GreenBiz’s “How She Leads” segment, and in Triple Pundit’s “Women in CSR.” Creative Director Stephanie Bluma participated in the Corporation for Public Broadcasting sponsored panel on women and philanthropy. Paul Massey was Bulldog Reporter’s Public Affairs Professional of the Year and was named a 2012 CSR Leader of the Year by PR News.

Members of the team have been Master Class Certified on the recently released Global Reporting Initiative (GRI) G4 Reporting Guidelines, in order to help clients successfully navigate this new framework.

In 2013, Weber Shandwick launched the “Impact Project” to encourage offices across the globe to engage in pro-bono work and make a positive community impact within three key issue areas that Weber Shandwick recognizes as vital to a more sustainable future: environment and sustainability, education and technology. There are currently a number of projects underway, ranging from Boston’s work with Citizen Schools and Seattle’s advocacy for foster children to Australia’s work with United Way on literacy and language development, to China’s work on sustainable livelihoods for women.

Comments Off


About Richard Brownell

Richard Brownell is Group Content Manager at PR News. He has several years' experience in developing and producing online events. Richard is a published author with several titles for young audiences to his credit. He has also written political commentary for several popular websites and his stage plays have been produced in New York and other major cities.

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.