If you want to see what the future of the Web will look like, just follow the money. Venture capitalists have plowed another $200 million into Pinterest, following a $225 million infusion of cash in October 2013.
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7 Factors in Making SEO Work for Your Brand
May 15th, 2014 by Richard BrownellYou want your website to be the first thing people come across when they search your brand on the Internet. Here’s a quick list of things to help make that happen.
PR Insider: How to Handle the Hometown Paper – Your Ally and Your Enemy
May 15th, 2014 by Andrew BlumA PR person can come to rely on the local paper as a slam dunk. The downside is when they break a scandal or get onto a national crisis involving your brand.
Rough ‘Times’: Good, Bad & Ugly of Management Upheavals
May 15th, 2014 byPR pros must be equipped to handle abrupt changes in leadership, like the one that saw the dismissal of The New York Times’ executive editor Jill Abramson yesterday.
The One Thing Every PR Person Needs to Do
May 15th, 2014 by Diane Schwartz“PR is losing its leadership role in Social.” That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target audience. He continued to note that “PR got too comfortable” and now Marketing, Advertising and automated services are taking over […]
The One Thing Every PR Person Needs to Do
May 15th, 2014 by Diane Schwartz“PR is losing its leadership position in Social.” That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target audience. He continued to note that “PR got too comfortable” and now Marketing, Advertising and automated services are taking over […]
The One Thing Every PR Person Needs to Do
May 15th, 2014 by Diane Schwartz“PR is losing its leadership position in Social.” That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target… Continued
The Weather Channel’s Stormy Response to a Complaint on Twitter
May 14th, 2014 by Matthew SchwartzOn Tuesday communicators got a case study on how not to rehabilitate one’s image, compliments of Donald Sterling’s bizarre interview with CNN’s Anderson Cooper. Now, via The Weather Channel, we offer PR pros another key lesson: how not to respond to complaints on Twitter.
Path to the Corner Office for Women Is a Shared One
May 13th, 2014 by Steve GoldsteinWalk into any gathering of communications professionals and the first thing you’ll notice is the large percentage of women—many of them brilliant, accomplished and primed for leadership in corporate America. Then consider sobering reality: Women hold 4.8% of Fortune 500 CEO positions and 4.8% of Fortune 1000 CEO positions. Within PR itself, at the agency […]
Path to the Corner Office for Women Is a Shared One
May 13th, 2014 by Steve GoldsteinWalk into any gathering of communications professionals and the first thing you’ll notice is the large percentage of women—many of them brilliant, accomplished and primed for leadership in corporate America. Then consider sobering reality: Women… Continued