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The PR field is growing, but at a decidedly sluggish pace. Top-line revenue grew a total of just 1.6% in 2013 compared with 2012, according to an exclusive study conducted by SGP Worldwide.

If you’re churning out boring, jargon-filled releases day after day because that’s how it’s always been done, what value are you bringing to your company or your clients? You might as well delegate release writing to the interns.

Detroit’s financial emergency and trip through Chapter 9 bankruptcy have been more than 60 years in the making, so it is no surprise that the crisis management lifespan for this event is longer and more protracted than others.

The PR field has perhaps undergone more transformation in the past five years than in the previous two or three decades. Changes in the way content is produced, distributed and consumed have had a dramatic affect on marketing communications, from mobile to social media. But there may be an even more profound change afoot.

The events that transpired early on Saturday morning involving a Wal-Mart truck and comedian Tracey Morgan certainly won’t help the retailer’s embattled image.

If you weren’t at the PR News Social Media Summit last week, I forgive you. But really, you should try to attend an upcoming conference of ours because you are going to pick up a lot of unique, sound and creative tactics and strategies  – what we like to call “stealable ideas” – that will […]

If you weren’t at the PR News Social Media Summit last week, I forgive you. But really, you should try to attend an upcoming conference of ours because you are going to pick up a… Continued

It seems to be a no-brainer that communicators should be using video in their media strategy, yet many are still sitting on the sidelines. Here are some tips to make video happen for your brand.

You’re researching your competitors’ videos on YouTube so you can optimize your own videos better for search, right? Of course you are.

Journalists want stories that haven’t been seen elsewhere—something that will grab the attention of people hooked on Angry Birds and “Orange Is the New Black.”