Winner: Lippe Taylor and Elizabeth Arden – UNTOLD In The City The primary objective of this creative effort by Lippe Taylor and Elizabeth Arden was to generate awareness of Elizabeth Arden’s newest fragrance, UNTOLD, promote… Continued
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Social Media Icon Awards: Best Infographic
June 2nd, 2014 by Chris SeymourCo-Winner: APCO Worldwide – CLIA North America Cruise Forward Campaign Cruise Forward is the global cruise industry’s comprehensive communications and reputation management campaign. Cruise Lines International Association (CLIA) sought to produce a communications platform that… Continued
Social Media Icon Awards: Google+ Use of Hangouts
June 2nd, 2014 by Chris SeymourWinner: Connect Marketing – Virtual Vision Symantec approached Connect Marketing about creating a B2B social media campaign that would give customers access to content and information presented at the 2013 Symantec Vision annual company conference… Continued
Social Media Icon Awards: Google+ Circle Growth
June 2nd, 2014 by Chris SeymourWinner: Academy of Country Music The objective of this campaign was to increase circle growth and awareness for the Academy of Country Music’s Google+ Page. Tactics included gaining verified account status on Google+; working with… Continued
Social Media Icon Awards: Games
June 2nd, 2014 by Chris SeymourWinner: Ignite Social Media – Dodge Defiance Social Program Ignite Social Media’s Dodge client established a partnership with SyFy TV network and the Trion Worlds video game developer around the TV show and video game… Continued
Social Media Icon Awards: Facebook | Social Good Campaign
June 2nd, 2014 by Chris SeymourWinner: Human Rights Campaign – Turning the Internet Red It was the roar heard around the country and a cause amplified because of the six months of work done by the Human Rights Campaign (HRC).… Continued
Social Media Icon Awards: Facebook | PR Campaign
June 2nd, 2014 by Chris SeymourCo-Winner: APCO Worldwide – U.S. Travel Association: Entry Reform Campaign Improving the U.S. Customs and Border Protection (CBP) entry process is a critical step towards achieving a milestone, called for by President Obama, to attract 100… Continued
Social Media Icon Awards: Facebook | Marketing Campaign
June 2nd, 2014 by Chris SeymourWinner: Zocalo Group – Werther’s Original Sugar Free Turns Low-Interest Candy Into a Must-Taste Experience Rich, sweet and tasty are words rarely used to describe sugar free candy. More commonly, they’re perceived as medicinal, less-desirable… Continued
Social Media Icon Awards: Facebook | Contest/Games
June 2nd, 2014 by Chris SeymourWinner: Finn Partners – And They’re Off: How IEEE’s Supercomputing Social Media Campaign Outpaced Lofty Goals Finn Partners knew IEEE, the world’s largest technical professional organization dedicated to advancing technology for humanity, needed to build… Continued
Social Media Icon Awards: Facebook | Community Engagement
June 2nd, 2014 by Chris SeymourWinner: Weber Shandwick with PEDIGREE Brand – The PEDIGREE Feeding Project Through no fault of their own, more than four million dogs end up in shelters and breed rescues every year. Sadly, nearly half of… Continued