if a CMO is honest, the real cause for his sleepless nights is worrying whether or not he has a happy CEO and stockholders, something that PR managers can surely relate to.
Topics
Melding with Millennials
July 28th, 2014 by PRNEWSFor PR managers and directors who want to appeal to millennials, organization and stress management take a backseat to showing that your company takes initiative and motivates teams.
How To Clean Up Dirty Data (and Polish PR)
July 28th, 2014 by Katie PaineWith big data comes bad data, and most tools leave it up to you the communicator to figure out what’s good data and what’s bad data.
3 Questions to Ask When Choosing a PR Measurement Partner
July 25th, 2014 byIf you are not an expert yourself, it’s recommended that you align with strategic partners, firms and/or resources that specialize in PR measurement.
Facebook Just As Relevant As Ever for PR
July 25th, 2014 by Richard BrownellLet this week’s stellar earnings report for Facebook remind you that the social media platform is still relevant, and you need to be engaged on it.
PR Insider: How Do You Know When Your Client is Ready for Social Media?
July 24th, 2014 by Shawn Paul WoodWhen it comes to social media, it is doesn’t matter if your client is ready. The media is ready, and they are waiting.
6 Ways to Make Brand Journalism Work for You
July 24th, 2014 by Richard BrownellThe best way to generate content that is useful and sharable is to practice brand journalism.
Frito-Lay Crowdsources Potato Chip Flavors, But One Detail Might be a Buzzkill
July 24th, 2014 byFrito-Lay CFO Hugh Johnston told the AP that the new flavors are more profitable for the company because they put “maybe an ounce or two less” chips in the special bags but charge the same price as a standard bag.
Stephen Colbert Generates Positive PR for Authors—and Himself—in Hachette-Amazon Dispute
July 23rd, 2014 byTwo debut Hachette authors are enjoying the “Colbert bump,” a phenomenon already known in the publishing world whereby books written by authors who appear on “The Colbert Report” see an increase in sales.
Getting Out of the Way Is the Least the Boss Can Do
July 23rd, 2014 by Matthew SchwartzWe offer senior PR managers some food for thought when it comes to strengthening relationships with the rank-and-file.