Working with PR agency Strategy XXI Partners, Arizona Chemical developed content in order to make its sustainability report more accessible, shaping the reporting process into editorial nuggets that could be easily conveyed.
Topics
Download Big Data Applications for PR Purposes
July 14th, 2014 by Mark WeinerMany early adopters realize that data itself is not particularly valuable without the expertise required to interpret the information, and to identify and select from a variety of scenarios to achieve the optimal outcome.
As Communications Models Evolve, PR Takes Bigger Role
July 14th, 2014 by PRNEWSBrand Management at P&G now covers four functions, including communications (the term “public relations” no longer exists at the company). It’s not a sure thing but as goes Procter & Gamble so go many other companies, particularly in consumer markets.
Build Your Media List the Right Way
July 14th, 2014 by Valerie KulbershThe key is to use technology as a research and organizational tool, not the end-all, be-all solution. These proven strategies will help PR people strengthen their media efforts by relying a little less on technological shortcuts and a little more on targeted research.
Live Your Brand the Way Your Customers Do, Says Brian Solis
July 11th, 2014 by Steve GoldsteinSocial Media 20/20 Summit keynote speaker Brian Solis says that PR pros and marketers need to become “experience architects” and not be bound by their previous roles.
Why Did George Clooney Engage the Daily Mail?
July 11th, 2014 byClooney’s public lambasting of a news source that many already regard as untrustworthy is surprising. But his decision to take action and set the facts straight provides an example of how the target of a negative story can fight back against irresponsible journalism—and win.
5 Tips for Introducing Ethics Into Company Culture
July 10th, 2014 by Richard BrownellCompanies can avoid ethical lapses in judgment by creating a listening culture that takes their audiences into account.
PR Insider: Visually Promoting The Client’s Global Brand Story
July 10th, 2014 by Courtney LukitschThis piece makes the case for why PR professionals need to leverage visual media and encourage clients to tell brand stories with arresting images.
How a Frontier Airlines Pilot Used Pizza to Create Goodwill for His Brand
July 10th, 2014 byGerhard Bradner, a Frontier Airlines pilot whose Denver-bound plane was diverted to Cheyenne because of a storm, ordered about 50 pizzas to feed the nearly 160 passengers on his plane during the delay.
3 PR Tips to Jump-Start Your Visual Content SEO
July 9th, 2014 by Matthew SchwartzA picture is worth a thousand words. It’s a cliché because it’s true. And when it comes to search engine optimization (SEO), the phrase is more than apt. That’s because in the rough-and-tumble world of SEO adding visual content significantly boosts the odds that your message will flow to the top of the Google rankings.