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Coca-Cola announced an effort to start conversations about its brand this week, introducing its Tweet A Coke program which invites Twitter users to send $5 Cokes to friends via the micromessaging service.

Many brands have an army of subject matter experts ready to wax eloquent on the topics they deal with every day. What’s critical, however, is the way in which the topics are discussed, how the story is both conceived and told.

Norwegian Cruise Line is being called “heartless” after the cruise-ship company refused to let a New York couple rebook a summer vacation after their 5-year-old son was diagnosed with cancer.

Some people are naturals with the media; others are horrible. But everyone should have some level of media training before talking to a reporter or going on social media.

It’s not every day you get to see the Mona Lisa in person. And for those of you who’ve been to The Louvre, you know it takes about a day to find the room where the Mona Lisa hangs and then a half day to wiggle your way to the front of the crowd to […]

It’s not every day you get to see the Mona Lisa in person. And for those of you who’ve been to The Louvre, you know it takes about a day to find the room where the Mona Lisa hangs and then a half day to wiggle your way to the front of the crowd to […]

if a CMO is honest, the real cause for his sleepless nights is worrying whether or not he has a happy CEO and stockholders, something that PR managers can surely relate to.

The recent episode involving a Comcast customer service representative may be particularly cringe-worthy for communicators.

While the process of changing its name from World Land Trust-US to Rainforest Trust started last year, the idea of the name change had been knocking around the nonprofit since 2010.

For PR managers and directors who want to appeal to millennials, organization and stress management take a backseat to showing that your company takes initiative and motivates teams.