To help navigate the question of the value of hard data, the good people at Captora put together an infographic that includes information on some of the most popular measurements, most effective content types and even which day of the week is best for sharing content on social media (hint: it’s Saturday).
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PR Pros Must Change Tactics as Buy-It-Now Buttons Proliferate
August 25th, 2014 by Matthew SchwartzAs if PR managers didn’t need another excuse for working more closely with their sales and marketing counterparts, here’s a pretty good one. Twitter will reportedly roll out a “buy” button later this year, making it easier for consumers to buy things directly from the microblogging network.
Measure for Measure: Tracking Social Media ROI
August 25th, 2014 by PRNEWSNo longer at the margins of communications, social media has moved to the epicenter of PR and marketing. The rub for PR managers is how to monetize their social platforms and convince C-level managers that Facebook, Twitter et al. can add to the company’s top and bottom lines.
When a Crisis Eats Your Credibility
August 25th, 2014 by Katie PaineDeMoulas Market Basket, Amazon and Hachette fare poorly in their handling of PR crises.
When You’re Always On, You’re Off the Mark
August 25th, 2014 by Mike McDougallIf our PR teams are always on, they’re going to be off. In creative capacity. In making smart decisions. In experiencing the world around them. In sharpening the focus.
The Ice Bucket Challenge: PR Takeaways From a Sensation
August 25th, 2014 by PRNEWSNearly a month after it started, the Ice Bucket Challenge continues to be all the rage. A nationwide phenomenon, the challenge offers PR pros key lessons on how to leverage support for cause-related marketing and harness the overall message.
Reeling in the Eyeballs
August 25th, 2014 by PRNEWSConsumers consider brand video the preferred way for marketers to share information, per a new study. Yet despite the high demand, most companies say video is not a top priority (excluding ads).
PR Insider: Media Tours for Your Clients
August 25th, 2014 by Andrew BlumOne true way to get PR for clients is the media tour. It has changed over the years but remains a good way to get attention for clients.
5 Ways to Stay Calm at Work
August 22nd, 2014 byThere are ways to go about making your day at the office a bit more calm. Try incorporating these tips into your daily routine and you’ll see a reduction in pressure and tension.
4 Ways Your Tweet Could Lead to a Crisis
August 22nd, 2014 by Richard BrownellTwitter is a powerful tool that can take your brand to new heights, but in the wrong hands it can be a terrible weapon that can lead to a PR disaster.