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American Express American Express is driven by its corporate vision—to be the world’s most respected service brand. The foundation from which to build this vision lies in employees who embody the corporate values of service,… Continued

Allison + Partners  In an effort to not only expand employees’ professional growth, but also to give them the tools they need, Allison + Partners hosts the annual Allison University in San Francisco. The event… Continued

ADP The communications arm of ADP naturally understands the importance of both horizontal and vertical communications. With this in mind, ADP operates under a largely open and direct policy—if a member of corporate communications truly… Continued

The conventional wisdom is that there’s no such thing as bad PR. If you’re being talked about, there’s business value. And anyway, you can always apologize for your transgressions later, right? When you write about… Continued

According to Pew, 67% of those ages 16 to 29 read a book at least once a week, considerably more than the 58% of adults ages 30 and older who do so. For PR pros, it’s time to challenge the conventional wisdom regarding millennials.

To participate in the Twitter chat, sign in to Twitter on Wednesday, Sept. 17, at 1 p.m. ET and use the hashtag #prmeasure.

Measurement is one of those irrefutable initiatives in the PR and marketing world. You cannot argue with the idea that what can’t be measured can’t be managed. Nor can you dispute the reality that many practitioners do not take measurement seriously.

Measurement is one of those irrefutable initiatives in the PR and marketing world.  You cannot argue with the idea that what can’t be measured can’t be managed. Nor can you dispute the reality that many… Continued

A presentation isn’t about great-looking slides, it’s about ideas that attract people. Refine your point, work out what’s important and make it matter to the other person.

The most important thing to understand about getting the most impact out of your social media, no matter what platform you choose, is that cleverly disguised advertising won’t get you very far.