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Winner: Hirsch Bedner Associates (HBA) – Murphy O’Brien Public Relations When the founder of Hirsch Bedner Associates, Michael Bedner, moved over to chairman of the board and new co-CEOs Ian Carr and Rene Gross Kaerskov… Continued

Winner: Nebo – Nebo Launches Choose ATL Campaign and Inspires 30 Million Users For Nebo, it was never about blasting key messages or broadcasting standard taking points, press releases or impressions. PR at Nebo is… Continued

Winner: Eastwick – 2013 GAP Year Initiative To kick off 2013, Eastwick set out to achieve their goals as an agency using a plan that focused on progress and measurement. That project was dubbed GAP… Continued

Winner:  MassMedia Corporate Communications – Nevada Partnership for Homeless Youth In 2011, the Nevada Partnership for Homeless Youth became embroiled in a highly publicized controversy when the nonprofit’s then-executive director left the organization amid accusations… Continued

Co-Winner: Kathleen Henson, Henson Consulting Kathleen Henson’s clients can attribute much of their success to the CEO and founder of Henson Consulting’s impeccable integration of timing, adaptability, research and connection. In February 2013, the TODAY… Continued

PR News announced the winners and honorable mentions of its 2014 Digital PR and Agency Elite Awards at a lively luncheon at the Grand Hyatt in New York City on October 10, 2014.

For all the planning, however, sometimes SEO strategies don’t work. With so many moving parts, it can be hard to determine exactly where you have gone wrong. So what can you do when you have done your SEO homework but still aren’t seeing the results you want?

Finding the stories that make your brand or organization interesting or different and optimizing them for the biggest possible impact on social media should be the primary priority when trying to reach your audience via social media.

Facebook users can be prickly about how brands interact with them, and they’re likely to regard you with disdain if they feel like you’re invading their social space with blatant advertisements. Creating content for your brand that users actually want to see on Facebook therefore remains a primary challenge for PR pros.

A solid digital PR campaign can do wonders for a brand’s exposure and customer engagement, but a lot of work goes behind making that happen.