‘Embracing the Hate’ as the latest marketing tool, stepping on a positive message and Amazon’s new senior VP for worldwide corporate affairs (via the White House).
Topics
How to Generate Interest From Gen Y
March 2nd, 2015 by Nicole HallBrands must target Millennials where they live and get their news and align with their influencers. They also must tread lightly, however.
PR Spurs Cosmetics Brand to Get Flatter
March 2nd, 2015 by PRNEWSHaving a 360-degree model to capitalize on the company’s media coverage is just one way that NuFACE is trying to integrate communications and tear down its business silos.
Top Women in PR 2014: Lisa Hartenberger
February 27th, 2015 by Mark RenfreeLisa Hartenberger, Director, Corporate Communications, Navistar, Inc. Lisa is a business expert engaged in the increasingly critical field of internal communications. In the last year, working in a trusting relationship with senior management, she has… Continued
Top Women in PR 2014: Marty McDonald
February 27th, 2015 by Mark RenfreeMarty McDonald, Senior Vice President, Fahlgren Mortine Marty’s career has been defined by her relentless focus on results for her clients, her agency and her community. She single-handedly led Fahlgren Mortine’s regional expansion into a… Continued
Top Women in PR 2014: Maura Corbett
February 27th, 2015 by Mark RenfreeMaura Corbett, CEO and Founder, Glen Echo Group Maura has made disrupting the status quo her business. In under four years, she and her team have successfully taken on some of the most entrenched industry… Continued
Top Women in PR 2014: Maura Payne
February 27th, 2015 by Mark RenfreeMaura Payne, Vice President, Communications, RAI Services Company A CEO changeover, the national expansion of an innovative new product, and the announcement of a $27.4 billion business acquisition — any one of these things alone… Continued
Top Women in PR 2014: Meg O’Leary
February 27th, 2015 by Mark RenfreeMeg O’Leary, Principal and Co-Founder, InkHouse Media+Marketing Less than two percent of women-owned firms reach the $1 million revenue threshold. Meg is part of this club, reaching and then quickly surpassing this mark with her… Continued
Top Women in PR 2014: Melissa Waggener Zorkin
February 27th, 2015 by Mark RenfreeMelissa Waggener Zorkin, CEO and Founder, Waggener Edstrom Communications Melissa has been at the forefront of communications for more than 30 years. Associated with some of the greatest innovators of our time, she’s delivered outstanding… Continued
Top Women in PR 2014: Monica Talan
February 27th, 2015 by Mark RenfreeMonica Talan, Executive Vice President of Corporate Communications and Public Relations, Univision Communications Inc. Monica is an extremely skilled communicator, strategic thinker and strong leader. Recognizing the power of communications, Monica created Univision’s Corporate Communications… Continued