Meg O'Leary, Principal and Co-Founder, InkHouse Media+Marketing
Less than two percent of women-owned firms reach the $1 million revenue threshold. Meg is part of this club, reaching and then quickly surpassing this mark with her firm, InkHouse. The agency claims over 60 employees and recently became a bi-coastal agency by opening a San Francisco office in 2013. Amid this growth, InkHouse has maintained a dedication to and earned multiple awards for a supportive workplace culture.
When InkHouse began, Meg had a unique point of view about social media and blogger relations, which gave the firm an edge. Today, the agency continues to evolve to accommodate the news media’s transformation. But Meg decided to take it a step further this year and conduct a survey about how Americans actually consume and share news today. The study’s results have important implications for communications professionals who are looking to reach their audiences through the media. The results and InkHouse’s recommendations were released in the agency’s first e-book and highlight consumer attitudes and behaviors around reading, sharing, subscribing and paying for news. Outlets like PR Week, Mediabistro, PR Daily and the Holmes Report covered the e-book.