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Winner: CVS Health and RF | Binder — CVS Health Highlights Commitment to Better Health via Twitter Until recently, CVS Health’s presence on Twitter was mainly retail-focused. As part of an ongoing effort to bring… Continued

Winner: Medtronic Inc. — 2014 Integrated Performance Report  In an effort to tell a holistic story of how Medtronic creates value in the context of its economic, social and environmental impacts with its annual report,… Continued

Winner: Hyundai Motor America — Hyundai Hope on Wheels  Hyundai Hope on Wheels is one of the largest private providers of pediatric cancer research grants in the United States. Each September, Hope on Wheels travels… Continued

influencer marketing is viewed as an essential component to any successful marketing plan. Brands and businesses of all sizes can get in on the action.

PR News gave center stage to the winners and honorable mentions of its 2015 CSR Awards at a standing-room-only luncheon at the National Press Club in Washington, D.C., on March 12, 2015.

New social and digital trends have done away with traditional models and fundamentally changed the way PR interacts with the media and the public. Cision’s “The State of the Media 2015 Report” examines traditional and social media in 2014 as well as the rise of mobile, video and new media entrepreneurs.

In an episode of The Simpsons, titled “Simpson Tide” (1998), Homer joins the Naval Reserve (don’t ask). During orientation Homer’s drill sergeant gives him the business. He gets in his grill, and barks, “I don’t like you!” Homer responds with a sweet smile and puppy dog eyes. “But I like you,” Homer says. The drill […]

In an episode of The Simpsons, titled “Simpson Tide” (1998), Homer joins the Naval Reserve (don’t ask). During orientation Homer’s drill sergeant gives him the business. He gets in his grill, and barks, “I don’t… Continued

To help integrate social data into your measurement strategy, here are 6 tips PR professionals should keep in mind.

In this case, the top leader of an organization proved himself up to the task of being the face and voice in a crisis response across all channels. This is just the beginning of response that will likely occupy the rest of David Boren’s tenure as president of the University of Oklahoma.