Still, what happened to BP happens far too often to global corporations in the throes of a crisis. They put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.
Topics
How Southwest Put Social Media at the Center of Its Business and Why It Worked on Bloody Sunday
October 19th, 2015 by BY LINDA RUTHERFORD, VICE PRESIDENT, COMMUNICATION & OUTREACH, SOUTHWEST AIRLINESAs many brands finding their way in social, Southwest Airlines tested a lot of things to see what would stick. We didn’t start with a strategy. Instead we started with a conversation.
5 Snapchat Tips for Better Brand Engagement
October 16th, 2015 by Richard BrownellCutting through the clutter to get your message out on Snapchat is no easy task. Here are some tips for setting up your Snapchat communications strategy.
How to Create a Healthy Link Profile to Improve SEO
October 15th, 2015 by Richard BrownellOne of the principle items your brand needs in the ongoing struggle to get your online content seen and shared is a healthy link profile. Here are the elements.
9 Issues for a Nationally Televised PR Debate
October 15th, 2015 by Diane SchwartzEnvision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […]
9 Issues for a Nationally Televised PR Debate
October 15th, 2015 by Diane SchwartzEnvision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for… Continued
9 Issues for a Nationally Televised PR Debate
October 15th, 2015 by Diane SchwartzEnvision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […]
A Peek Inside Southwest’s Social Response to Its Tech Glitch
October 14th, 2015 by Seth ArensteinSouthwest Airlines’ communication manager tells us how it used social media for crisis management on October 11, 2015.
Live Streaming Your Way to PR Success
October 14th, 2015 by Katherine DobleThe ability to engage clients in real-time is invaluable and live-streaming provides the accessibility, transparency and trust equity that today’s consumers demand.
Facebook Testing a Dedicated Video Feed That Could Challenge YouTube
October 13th, 2015 by Steve GoldsteinIn its announcement of this test—and other video-related tests it’s launched recently—Facebook hinted that its goal is for users to turn to Facebook first when they want to “discover the videos that matter to them.”