Winner: Emergency Nurses Association – Ebola Crisis Response The U.S. Ebola crisis response was an unprecedented exercise in infectious diseases preparedness for nurses and healthcare organizations across the world. ENA members were hungry for the… Continued
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2015 Digital PR Awards: Video
November 9th, 2015 by Chris SeymourWinner: Weber Shandwick – PEDIGREE See what good food can do Since committing to the cause of shelter dogs in 2008, the PEDIGREE brand has donated more than 20 million pounds of food. Through its… Continued
2015 Digital PR Awards: Digital Marketing Campaign 100k and under
November 9th, 2015 by Chris SeymourWinner: Edelman/Activision – Call of Duty: Hack in Black To reveal the latest Call of Duty game, Black Ops 3, Activision wanted to specifically target the millions of gamers still playing Black Ops 2 each… Continued
New Instagram Features Put Premium on Better Brand Storytelling and Great Videos
November 9th, 2015 by PRNEWSWhatever else it does, social media certainly forces PR pros to be alert for new features. Even Facebook-owned Instagram, a platform that has added fewer features than most, has been active recently.
How L’Oreal Paris Used Social Media Holiday to Promote CSR Effort
November 9th, 2015 by PRNEWSTo paraphrase Mad Men’s Don Draper, “If you don’t like what they’re saying, change the conversation.” That’s what L’Oreal Paris tried to do last Wednesday, based in part on what it discovered in a survey of 1,000 people, including 512 women, in late October.
Command-and-Control Political Brands Have Plenty to Learn From Chipotle
November 9th, 2015 by BY Katie Paine, CEO, paine publishingIn this Instagram / YouTube –fueled media environment, we should know by now attempting to control your message generally leads to more headlines and bad press.
How Inserting Itself Into a Bet and Old-Fashioned Hustle Got Giordano’s Pizza National Exposure
November 9th, 2015 by BY CAITLIN MORRISSEY, ACCOUNT MANAGER, HENSON CONSULTINGPR pros should always be on the lookout for ways to shine a light on their brands. When the right circumstances converge with proper preparedness, even the national spotlight is within their grasp.
How Unilever and Weber Shandwick Tangled YouTube Up in ‘All Things Hair’
November 6th, 2015 by Mark RenfreeThere are few places on the Internet louder than YouTube. So when Unilever tapped Weber Shandwick to help it completely take over hair care on the platform, the partners had their work cut out for them.
8 Billion Reasons Why Facebook’s ‘Building the Best Place to Watch Videos’
November 5th, 2015 by Steve GoldsteinThe astronomical number of Facebook’s daily video views will lure brands, particularly as the company continues to develop new and engaging ways for them to put video ads in front of Facebook’s global users.
A Social Media Checklist for Your Crisis Communications Plan
November 4th, 2015 by Steve GoldsteinIn this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.