You need to see both the forest and the trees when it comes to knowing what you want.
Topics
3 Things Chipotle’s Done Right Post-E. Coli—and a Few Misses
November 2nd, 2015 by Seth ArensteinHow Chipotle has reacted to a possible E. coli outbreak in six of its outlets.
5 Tips to Launch an Electrifying Corporate Narrative
November 2nd, 2015 by Mark RenfreeNo matter what format is used to tell a tale, any story lacking a strong narrative is sure to fail.
6 Rules to Live by When a Social Media Meltdown Threatens Your Brand
November 2nd, 2015 by BY ANN MARIE van den HURK, PRINCIPAL, MIND THE GAP PUBLIC RELATIONSSocial media is like a megaphone. It can broadcast the good, and it can turn whispers of discontent into yells that millions can hear.
Facebook Video Posts Drive 1,109% Growth in Engagement for Snickers
November 2nd, 2015 by PRNEWSWith the holidays upcoming we asked Shareablee to look at the consumer goods industry’s social engagement.
How Harris CapRock Won Coverage With a Vague Email Subject Line and Brief Body Copy
November 2nd, 2015 by BY REBECCA RENFROE, PUBLIC RELATIONS DIRECTOR, M/C/CWhen launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace.
How an Agency and its Partner Turned a New Product Into a Best Seller
October 30th, 2015 by Mark RenfreeKaplow and Conair managed to create enough excitement that the Curl Secret sold out in stores before the first paid advertisement appeared.
6 Steps to Creating Compelling Video Content for Your Brand
October 30th, 2015 by Richard BrownellHere are some thoughts to consider when starting a video project from scratch.
4 Social Components of the CMO’s Toolkit
October 29th, 2015 by Will McInnesSocial is often overlooked as an important marketing tool, but it can help generate tremendous brand influence in the marketplace.
3 Must-Haves in Twitter’s “Brand Hub” For PR Pros
October 29th, 2015 by Mark RenfreeThe Brand Hub looks to give brands a more detailed analysis of Twitter impressions with a focus on tracking conversations across the platform in a few different ways.