PR News recognized the winners and honorable mentions at its 2015 Digital PR Awards luncheon at the Yale Club in New York City on November 9, 2015.
Topics
Coca-Cola, KIND Execs Discuss Link Between Products, CSR and Transparency at PRSA Day 2
November 9th, 2015 by Seth ArensteinGreen Bay Packers head coach Vince Lombardi once said, “It’s not whether you get knocked down, it’s whether you get up. The greatest accomplishment is not in never failing, but in rising again after you fall.” The same can be said for brands.
2015 Digital PR Awards: Blog (Organization)
November 9th, 2015 by Chris SeymourWinner: Entropy Solutions – Phase Change Matters blog Entropy Solutions has been producing PureTemp, the world’s first 100% renewable phase change material, since 2007. The mission of its 2014 digital initiative was to establish PureTemp's… Continued
2015 Digital PR Awards: Cause Marketing/CSR
November 9th, 2015 by Chris SeymourWinner: ExxonMobil – Be An Engineer Campaign The overall objective of the ExxonMobil – Be An Engineer (BAE) Campaign was to celebrate the 'E' in STEM—i.e., shine a light on the “engineering” aspect in the… Continued
2015 Digital PR Awards: Contest/Game
November 9th, 2015 by Chris SeymourCo-Winner: CareFirst BlueCross BlueShield – FRNZY Healthcare reform brought significant changes to the under-65 health insurance market, resulting in a less healthy, more expensive consumer base. To offset these costs, CareFirst launched an initiative for… Continued
2015 Digital PR Awards: Crisis Management
November 9th, 2015 by Chris SeymourWinner: Emergency Nurses Association – Ebola Crisis Response The U.S. Ebola crisis response was an unprecedented exercise in infectious diseases preparedness for nurses and healthcare organizations across the world. ENA members were hungry for the… Continued
2015 Digital PR Awards: Digital Communicator
November 9th, 2015 by Chris SeymourWinner: John McInerney, Ruder Finn As SVP of Consumer Marketing for Ruder Finn, John McInerney has spearheaded a number of integrated digital and social campaigns for leading brands across industries. For example, he led an… Continued
2015 Digital PR Awards: Digital Marketing Campaign (100k-200k)
November 9th, 2015 by Chris SeymourWinner: Tata Consultancy Services – TCS Amsterdam Marathon: Calling all Superheroes Tata Consultancy Services has been the main sponsor to the Amsterdam Marathon (TAM) for the past five years, and it has been a highly… Continued
2015 Digital PR Awards: Digital Marketing Campaign (200k-500k)
November 9th, 2015 by Chris SeymourWinner: Stein IAS on behalf of Juniper Network – Time to Strike Juniper Networks, for the unfamiliar, is a multinational corporation headquartered in Sunnyvale, CA that develops and markets networking products. Its products include routers,… Continued
2015 Digital PR Awards: Digital Marketing Campaign 500k+
November 9th, 2015 by Chris SeymourWinner: Marina Maher Communications and Crowdtap, Inc. – U by Kotex Taps into a Universal Female Truth, Connects with Young Women Everywhere and Saves the Undies By taking a “girl power” approach to marketing, Kimberly-Clark’s… Continued