We are operating in a world of constant change and disruption; a world in which every stakeholder has a voice if he or she chooses to speak out.
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Data Rights, Connectivity, Cyber, Wearables, Virtual Reality Dominate CES for Communicators
January 4th, 2016 by Seth ArensteinWith some 176,000+ people converging on Las Vegas, January 6-9, for CES, how does one survive? Get around? Think?
Multiple Channels Critical for Internal, External Crisis Communications
January 4th, 2016 by BY ANN MARIE van den HURK, PRINCIPAL, MIND THE GAP PUBLIC RELATIONSAs a communications pro in an organization you need to ask yourself what would you and your brand have done if a bombing or an attack occurred near your headquarters or other offices?
4 Small New Year’s Resolutions for Success in 2016
December 31st, 2015 by Mark RenfreeCheck out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game.
The Best PR Approach for Any Budget
December 30th, 2015 by Margarita PekerAs communications specialists we will always be in a position to add value. The question is: how can our skills add the best value?
How an Agency and Its Client Used Bloggers to Inspire Good Deeds
December 30th, 2015 by Mark RenfreeThis agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.
The Miracle of Interactive Multimedia
December 29th, 2015 by Vilan TrubThe use of multimedia is standard practice in news content. It is the ability to make multimedia interactive and invite people to be a part of the process of discovery.
Green CSR: Don’t Try to Get Away with ‘Greenwashing’
December 29th, 2015 by Ian James WrightBeing environmentally conscious can’t just be a PR stunt. It has to become a way of life for your organization.
Why You Should Avoid Newsjacking the Presidential Election
December 28th, 2015 by Lewis GoldbergThe media needs voices to opine on the news, and the coming election is practically begging for you to put your clients into the mix. Do not do it.
Stoner Sloth: PR Failure, or Social Media Success?
December 28th, 2015 by Ian James WrightIf you created a campaign that was this widely viewed but also this widely derided, would you be promoted or censured?