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“What your body says is as important as what your mouth says.”

For years it seemed that all their advice fell on very deaf ears, but in recent months, and to a large extent due to the immediacy of social media, more and more major brands have been heeding their advice.

We’ve all been there. You are asked to write a newsletter article, a speech or op-ed about a topic that is very complicated and technical.

This article examines the implications for communicators resulting from myriad changes in America’s healthcare system.

Procter & Gamble – Tide Loads of Hope Launched in response to the devastation that Hurricane Katrina caused to the New Orleans area in 2005, Procter & Gamble’s Tide Loads of Hope offers communities a… Continued

ESPN – The V Foundation for Cancer Research Don’t give up…don’t ever give up. These are the words that have come to embody The V Foundation for Cancer Research, which was formed by legendary basketball… Continued

JetBlue Airways – Soar With Reading A 2001 study by Susan Neuman, a childhood literacy expert, found that children in underserved communities only have access to one age appropriate book for every 300 children in… Continued

Macy’s – Believe Campaign For eight years Macy’s Believe campaign has been encouraging believers of all ages to visit their local Macy’s store to drop off a their letters to Santa in iconic red letterboxes,… Continued

One of the best-known PR lessons for brands is that it’s a good idea to have a crisis plan in place since no organization is immune to a crisis situation, as PR pros have argued repeatedly in these pages. But what can and should brands do when they find themselves in the crosshairs of someone else’s crisis or in a crisis not directly related to them?

Savvy communication professionals invest time thinking about the toughest business challenges their CEOs face, from outmaneuvering competitors to addressing operational vulnerabilities.