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Social Media Survey: Execs Have Motivation, Lack Confidence

The results of the PR News/Cision Social Media Survey are in, and one thing is for certain: Engaging with and tracking social media are now standard PR practices. That said, the more than 900 communications … | MORE »

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The Spirit of Sustainability

Brown-Forman, producer and marketer of more than 35 spirits and wine brands including Jack Daniel’s, Southern Comfort, Finlandia Vodka, Bonterra and Fetzer Wines, has always placed a strong focus on responsibility.  From 1870 when Brown-Forman’s … | MORE »

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Handling Provocative or Uncomfortable Questions During a Media Interview

If you are being interviewed by a newspaper, magazine or television reporter, don’t make the mistake of thinking you don’t have to prepare for the interview. In some cases, if the reporter makes an appointment … | MORE »

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Ten Ways to Improve Your Media Relations Skills

You can have all the facts, know what you want to say, and believe that your message is important to your market, yet never get a single media placement. Could it be the way you … | MORE »

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Continuous Improvement: GE Military Product Disclosure in 2007 Citizenship Report

Communicators have responsibilities that span various areas of corporate social responsibility.  One would argue that the primary role of a communicator typically focuses on managing company and stakeholder alignment to anticipate stakeholder action. Increasing regulation … | MORE »

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Add Punch to Your CSR Initiatives Through Product Giving Programs

With increased pressure to demonstrate their social responsibility, today’s companies are realizing the need to align their giving programs with business needs, business objectives and branding. Whether you seek new ways to build positive brand … | MORE »

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Implementing CSR: The Dos and the Don’ts

Corporate social responsibility is the new business mantra. Everyone’s doing it, but why? “Well, you don’t want to appear anti-social or irresponsible do you?” A lame but very typical response. Cosmetic approaches, that just put … | MORE »

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What is Your Social Media Marketing Strategy?

There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired … | MORE »

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The Color of Money: Is Green Marketing a Sign of a Progressive Brand—or a Desperate One?

I’m a devout tree hugger. I started my career as a bright-eyed optimist at the National Wildlife Federation. As already specified on recycled paper in my last will and testament, I’ll bequeath a good chunk … | MORE »

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Hoax-Busting Web sites

These five popular third-party sites can be used to help identify, track and debunk popular hoaxes. 1. www.snopes.com: The most popular myth-busting Web site. 2. www.urbanlegends.about.com: An often-updated blog by David Emery that features an … | MORE »

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