Topics

Case Study: A Web Site Redo and Fully Integrated Marketing and PR Lure Thousands of Anglers to Fishing Advocacy Platform

January 2nd, 2012 by

In the past, the American Sportfishing Association catered primarily to its fishing industry members. Then, it set its hooks into anglers themselves, creating a powerful synergy in the process.

Forget the Controlled Town Hall, Employees Have the Social Floor

January 2nd, 2012 by

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?

Forget the Controlled Town Hall, Employees Have the Social Floor

January 2nd, 2012 by

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?

Issue Management: Solve a Potential Problem and Gain a Business Foothold

January 2nd, 2012 by

A combination of proactive risk management and brand positioning, issue management should be a key component of an organization’s communications strategy.

Quick Study: C-Level Execs Recognize Public Relations’ Importance; Social Sites’ Role in Reaching Key Influencers Grows

January 2nd, 2012 by

â–¶ Business Leaders Talk Up PR: With faith in business and government institutions waning and the reputations of even the most venerable brands at risk, corporate communications has emerged as an essential skill set for… Continued

A Spike in Online Holiday Spending

December 28th, 2011 by

It was a good holiday season for online spending, and to keep the momentum going, brands should consider deploying evening teams to engage with consumers who are eager to buy.

Top 10 Mom Communications and Marketing Trends

December 21st, 2011 by

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers.

Top 10 Mom Communications and Marketing Trends

December 21st, 2011 by

Mom Central Consulting CEO Stacy DeBroff covers the top 10 list of trends from her firm’s research studies and work with mom influencers.

PR News Q&A With Joshua Nafman: Hanging Out With PepsiCo on Google+

December 21st, 2011 by

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, PepsiCo digital engagement manager Joshua Nafman discusses the opportunities for brands to connect with their stakeholders on Google+.

PR News Q&A With Joshua Nafman: Hanging Out With PepsiCo on Google+

December 21st, 2011 by

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, PepsiCo digital engagement manager Joshua Nafman discusses the opportunities for brands to connect with their stakeholders on Google+.