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2011 Digital PR Awards – Mobile App

October 4th, 2011 by

Winner: Peppercom – Honeywell UOP Takes Paris Air Show to New Heights For the 2011 International Paris Air Show, Honeywell UOP sought to unveil its new green jet fuel technology to the industry and the… Continued

2011 Digital PR Awards – Digital PR Team of the Year: Corporate

October 4th, 2011 by

Winner: Discovery Communications Social Media Team Established in 2009, Discovery Communications’ nine-person social media team is guided by four goals: build community among fans across platforms; drive tune-in to its TV shows; generate pages views,… Continued

2011 Digital PR Awards – Twitter Communications

October 4th, 2011 by

Winner: Edelman – 2012 Volkswagen Beetle Reveal On April 18, 2011, Volkswagen celebrated the global launch of the 2012 Beetle across three continents with events in Shanghai, Berlin and New York. Edelman Digital launched the… Continued

PR News Announces Winners of 2011 Digital PR Awards

October 4th, 2011 by

Social media integration and effective audience engagement were cited by winners of the 2011 Digital PR Awards as critical components of digital campaign success.

2011 Digital PR Awards – Microsite/Custom Site

October 4th, 2011 by

Winner: Raytheon Company – Raytheon Optimizes 2011 Paris Air show Microsite For Success To stand out at the 2011 International Paris Air Show, Raytheon approached its Paris Web project as brand journalists, aligning storytelling with… Continued

2011 Digital PR Awards – Digital PR Team of the Year: Agency

October 4th, 2011 by

Winner: MWW Group’s Dialogue Digital Team In 2010, MWW Group launched Dialogue Digital, consolidating the agency’s digital media practice with its in-house branding agency. Led by Jared Hendler, MWW’s EVP, global director of digital and… Continued

2011 Digital PR Awards – Social Networking Campaign

October 4th, 2011 by

Winner: Discovery Communications – An Idiot Abroad To broaden the audience of the Science Channel’s An Idiot Abroad both on-air and online, the Discovery social media team, led by Gayle Weiswasser, VP of social media… Continued

2011 Digital PR Awards – Media Relations Campaign

October 4th, 2011 by

Winner: Hilton Hotels & Resorts – Global Launch of eforea: Spa at Hilton Launching its first branded spa, “eforea,” in October 2010 in Short Hills, N.J., a hot stones throw away from New York City,… Continued

2011 Digital PR Awards – Digital PR Campaign: Less Than $100K

October 4th, 2011 by

Winner: The Axis Agency – #Chevycrawls Takes South Florida by Storm To introduce a new lineup of Chevrolet cars to the South Florida region, the Axis Agency used local influencers and social media (pictured) to… Continued

2011 Digital PR Awards – Redesign/Relaunch of Site

October 4th, 2011 by

Winner: Cohn & Wolfe – No Ordinary Agency. No Ordinary Website To enhance Cohn & Wolfe’s creative reputation and set it apart from other firms, over 2,000 hours were dedicated to revamping its Web site.… Continued