Topics

Transparency Key to Keeping the Vitriol Out of Political Donations

October 17th, 2011 by

Given the state of the economy and lack of public trust in business, organizations should consider getting into the political game by contributing to key candidates.

iPad Optimization: Make Your Site Ready for the ‘Middle’ Screen

October 17th, 2011 by

Making your Web site mobile-ready does not mean it’s ready for tablets as well as phones. Here’s the skinny on site readiness for the iPad.

The 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed

October 17th, 2011 by

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.

Chris Brogan’s Measure of Social Media Success: When Your Followers Are Willing to Die for You

October 17th, 2011 by

PRSA Conference keynoter Chris Brogan dared attendees to be "vicious, bold and daring" on social networks.

The 1-2 Advertising/PR Punch: Integrated, Knockout Comms Strategies Revealed

October 17th, 2011 by

As these examples of great PR paired with ad campaigns attest, PR is not simply a support mechanism for advertising, it’s a critical driver for brand awareness.

Data Point: The Top Corporate Citizens And Their Presence on Facebook

October 17th, 2011 by

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.

Tip Sheet: Four Reasons to Be Antisocial on Social Networks

October 17th, 2011 by

While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.

Data Point: The Top Corporate Citizens And Their Presence on Facebook

October 17th, 2011 by

PR News follows just how much the public "likes" the top 50 companies in CSR on Facebook.

Tip Sheet: Four Reasons to Be Antisocial on Social Networks

October 17th, 2011 by

While social media is now becoming integrated into just about every PR pro’s comms arsenal, there are situations in which the use of social platforms should be shunned.

Quick Study: CMOs Can’t Get Grip on Digital/Social Platforms; Consumers Don’t See Value in Sharing Personal Data

October 17th, 2011 by

â–¶ All the More Reason for PR to Handle Digital/Social: A new IBM study of more than 1,700 CMOs worldwide reveals that many question whether their organizations are prepared to manage digital change. The study… Continued