Access Intelligence, parent of PR News and other business-to-business media brands, has acquired The Social Shake-Up, a preeminent conference serving marketing, public relations, customer experience, technology and digital strategists. The annual conference and trade show, to be held May 22-24, 2017, in Atlanta, will be produced by PR News in partnership with online destination Social Media Today.
Access Intelligence, a B2B media information and events company, acquired The Social Shake-Up from Industry Dive, publisher of Social Media Today.
“Social business and digital marketing are the levers driving commerce, conversation and reputation and there is no better brand than The Social Shake-Up to help the community move the needle in meaningful and interesting ways,” says Diane Schwartz, group publisher of PR News, and SVP and group publisher of The Social Shake-Up and of the Media/Communications Group at Access Intelligence.
Robin Carey founded Social Media Today in 2007 and launched The Social Shake-Up in 2013, when it quickly became the must-attend conference for digital strategists. Ownership of the company was transferred to Industry Dive upon the passing of Carey in 2015.
The 2017 Social Shake-Up conference will be held at the W hotel in Atlanta, which has been the host city for the event since its inception.