Twitter is being used by scores of companies to engage clients; below are some of the top brands that are effectively utilizing the social media phenomenon.
A company’s visibility is important in building a brand, however, it’s the online visibility of the company that sets it apart from the competition.
Why it’s important to leverage sustainability for your organization in ways other that affect the bottom line.
The advent of social media has fueled the rise of citizen journalists, which is changing the face of the news landscape.
Following are key best practices to setting up an effective media measurement program:
By now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest …
Even during a time of a prolonged recession (sorry Newsweek), volunteerism remains strong says new report.
Never have the stakes been higher for managing a brand’s perception or for effectively stating your market position in a way which confers trust and credibility while also establishing product distinction. And, for marketing managers …
A recent survey reveals that female bloggers are becoming increasingly influential for PR pros; but don’t assume that all female bloggers are "mommy bloggers."
Four best practices to help whip your C-Suite execs into tiptop media-friendly shape: