Topics

Tip Sheet: Have a ‘Spokescreature’ Give Voice to Your Brand

December 12th, 2011 by

Those beloved fictional characters behind popular brands have considerable PR advantages—including 24/7 availability.

CSR Soars in 2011; Look for Better Integration With Biz Units in 2012

December 12th, 2011 by

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.

Twitter Shines Bright Spotlight on Brands

December 9th, 2011 by

Twitter is putting a new emphasis on helping brands create more engaging experiences for their followers.

Social Media Analysis: Checklist of Questions to Ask—and Test 

December 9th, 2011 by

Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data.

A Peek Behind Twitter’s Trending Algorithm

December 8th, 2011 by

Twitter’s trend algorithms are geared toward hot topics with major spikes in popularity, rather than those with sustained chatter over time, Twitter’s Matt Graves told NPR.

Service Providers Tardy With Retention Programs

December 8th, 2011 by

In an increasingly saturated market, cable and telecommunications companies are now putting greater emphasis on customer retention programs—but most providers only initiate a program once the customer has started the process of leaving.

‘Basics’ of Communications Preferred by Consumers

December 6th, 2011 by

While much has been said about social media’s ability to change how a brand can interact with consumers, customers still find traditional customer service tenets to be more attractive.

7 Media Relations Trends to Expect in 2012

December 6th, 2011 by

Priya Ramesh of CRT/tanaka and Johna Burke of BurrellesLuce weigh in on which media relations trends you should track in 2012.

7 Media Relations Trends to Expect in 2012

December 6th, 2011 by

Priya Ramesh of CRT/tanaka and Johna Burke of BurrellesLuce weigh in on which media relations trends you should track in 2012.

Assume There Are No Privacy Settings on Facebook, and Proceed From There

December 6th, 2011 by

A glitch on Facebook revealed users’ photos that were meant to be hidden from view.