A new study on social media highlights, among other findings, the motivational differences between men and women in following a brand on Twitter, which should give PR pros pause when tweeting to brand followers.
The ability to get the message out to millions of people drove 1-800-Flowers’ decision to participate in Undercover Boss, where the boss pretends to be a regular working stiff and, hopefully, learns valuable lessons from his rank-and-file employees.
Selecting the right initiative that ultimately becomes the “face” of an organization’s CSR program is crucial. CSR experts from both the corporate and agency worlds share their strategies and best practices.
According to a comScore survey of online video viewing, the number of videos delivered online in February decreased, but viewership overall increased.
Merkle’s study of online consumers’ mobile behavior across demographics concluded that younger people and men have the most access to the mobile Internet.
As part of the intensive media outreach to build awareness of online coupon site RetailMeNot.com, Schwartz Communications deployed an established PR tactic—sending a gift to the desks of tier-one journalists and Web producers. The Holiday …
By now it’s a mantra for PR executives and social media gurus everywhere. Listen…learn…engage. Certainly no quibbling here with that advice. But while you’re quietly, unobtrusively monitoring Facebook, Twitter, blogs and forums, there’s another strategy you should be thinking about and deploying: creating and sharing compelling content via digital platforms.
Most brand stories take a little more than 140 characters to tell, but we pitch media via Twitter. Then we wonder why our messages become confused with competitors, our products seem undifferentiated and our brand stories are often forgotten. Maybe we need to start fresh, with a simple story.
The Greater Philadelphia Tourism Marketing Corp. was able to create a video with staying power. While it’s tricky to predict what will strike a chord with consumers, “Love” videographer Ted Passon provides insights into making a video that stays within a reasonable budget.
Case Study: Philly Tourism Board Revives Hotel Occupancy With Public Fanfare and a Healthy Dose of Digital Love
The Greater Philadelphia Tourism Marketing Corp. created the Philly Overnight Hotel Package in 2001 to boost tourism post-9/11. By 2009, the two-night package was becoming old news. GPTMC’s in-house PR team and new-at-the-time specialists in social media sought new ways to spread the Philly love.