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Get Going: Early Lessons for Going Green Before Internal & External Audiences

“Going green” is such a loaded phrase that it deserves some brief clarification. “Going green” is not a scientific phrase; it is vague enough to be deceptive. Decisions concerning the environment always involve trade-offs and … | MORE »

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Speech-Writing Lessons From the Trenches

Tis the season to hear speeches. It’s all too clear right now that a well-written speech delivered with the right mix of rhetorical passion and inflection has the power to stir crowds and change public … | MORE »

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Three Ways to Grow Your Green Business

The past year has seen a mass proliferation of businesses "going green" in an effort to conserve energy. Then there are those that are establishing their operations as eco-friendly from the group up. For the … | MORE »

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Adding ‘Environmental’ to Your Corporate Responsibility Efforts

It’s time to add environmental stewardship to a company’s CSR metrics. For a company to truly be an exemplary corporate citizen, it must embrace both the social and environmental—as the two are inextricably linked. CSER, … | MORE »

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Armstrong, Brangelina Top List of Most Influential A-List Celebs

According to a new survey from First Call, a division of sports and entertainment agency Octagon, McLean, Va., Tour de France champion and sports icon Lance Armstrong tops the list of most influential A-list celebrity … | MORE »

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Courting Media for your Green News

In this cynical age, it’s very easy for media to dismiss or disparage CSR news exclusives and releases as “soft,” highly prejudicial information that do little but act as advertorials. For PR and marketing professionals … | MORE »

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The Case for Virtual Agencies

In 1992, when our boutique agency was founded, we hung up a virtual shingle. At the time, this type of storefront was viewed as the opposite of commercial success. Most competitors and prospects alike assumed … | MORE »

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Surprise Attack: Executing a Crisis Simulation to Plan for the Unknown

On Aug. 1, 2008, Peppercom employees learned that four senior managers were missing following a quarterly summit in Singapore, leaving only one member of the management team– co-founder and managing partner, Steve Cody–in New York … | MORE »

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How to Handle a Shareholder Revolt? Develop an Active Media Relations Program.

While there are no tried-and-true steps to take when a shareholder activist contacts a company’s management, there are actions that can mitigate potential damage. A study that evaluated 13D filings between 2001 and 2005 found … | MORE »

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E-Mail Marketing’s Missed Opportunities

E-mail overload is nothing new, leaving communications professionals struggling to find new methods to increase deliverability, opens, clicks and conversions in e-mail marketing efforts. According to the “Elements of E-mail” survey conducted by eROI, these … | MORE »

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