Those beloved fictional characters behind popular brands have considerable PR advantages—including 24/7 availability.
Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.
Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data.
In an increasingly saturated market, cable and telecommunications companies are now putting greater emphasis on customer retention programs—but most providers only initiate a program once the customer has started the process of leaving.
A glitch on Facebook revealed users’ photos that were meant to be hidden from view.