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Opportunities in Media, Customer Relations Shared at Twitter Conference

November 11th, 2011 by

Social media and public relations experts offered practical lessons in how to build an engaged community of followers and advocates at PR News’ Nov. 10 Twitter Conference in Las Vegas.

Twitter Tops Facebook in Press Release Views

November 9th, 2011 by

While Facebook still drives most of the sharing of press releases, new data has shown that Twitter is responsible for driving more views.

Blocking Employee Use of Social Media? It’s Time to Rethink Why

November 9th, 2011 by

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope.

Blocking Employee Use of Social Media? It’s Time to Rethink Why

November 9th, 2011 by

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope.

10 Internal Engagement Principles for CSR Initiatives

November 9th, 2011 by

Internal engagement is a critical driver of CSR programs, says Deloitte’s Jack McFadden, who offers up some CSR buy-in basics.

Virgin America Plays It Too Cool With Angry Customers

November 8th, 2011 by

Virgin America’s transition to a new reservation system has been anything but smooth.

Not Always Room at the Table for PR Pros During Media Calls 

November 7th, 2011 by

Inkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn’t—sit in on media interviews.

Social Media Report Card: NFL and NBA Players Unions Get Social

November 7th, 2011 by

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.

Social Media Report Card: NFL and NBA Players Unions Get Social

November 7th, 2011 by

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.

Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

November 7th, 2011 by

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.