Topics

Consumers Changing Stance on Old Spending Habits

January 8th, 2013 by

The number of U.S. shoppers who expect they will "never go back" to their pre-recession purchasing habits is declining.

Consumer Reviewers Wield More Power Than Pro Critics in Driving Purchase Decisions [Infographic]

January 8th, 2013 by

PR pros need to deploy communications strategies designed to cultivate relationships with consumer reviewers.

PR News Announces CSR Awards Finalists

January 7th, 2013 by

With consumers eager to interact with socially responsible companies, it’s fitting that PR News will honor best-in-class CSR campaigns and the people behind them on February 11 in Washington, D.C.

Smartphones Always on for Gen Y—Even in Bed

January 7th, 2013 by

90% of those aged 18 to 30 check their smartphones before stepping out of bed each morning.

Tactics, Tailored Content Make for Effective Content Marketers

January 7th, 2013 by

What makes for good content marketing? You can start with creating content that’s engaging.

When Your Best Impression is Your Worst: Metrics Beyond the Obvious

January 7th, 2013 by

And as 2013 kicks into high gear, measuring the effectiveness of media relations has never been so daunting—yet exciting—to PR pros.

Q&A: Storytelling for the Small Screen Turning into Big Prospects for PR Execs

January 7th, 2013 by

Edelman’s Steve Rubel talks about how PR pros can accelerate their mobile-media efforts.

The Super Bowl: Ultimate Proving Grounds for Integrated Marcomm Campaigns

January 7th, 2013 by

When the Super Bowl kicks off on February 3, it likely won’t be the first time you’ve seen elements of the commercials, as brands now try to preview and extend the ads via PR and marketing efforts.

Shareable Social Content Moves to the Engagement Forefront

January 4th, 2013 by

Press releases and banner ads are being replaced as outreach vehicles by content marketing, says Salesforce.com’s Jennifer Burnham.

PR Exec Considered One of the Most Stressful (Yet Rewarding) Jobs

January 4th, 2013 by

The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.