Topics

Top 5 Digital Skills PR Leaders Need to Master

January 24th, 2012 by

CMOs say they could be more tech-savvy on the job. What about PR leaders? What digital/social skills are most needed to move the communications needle and prove they belong at the table with senior management?

Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

January 23rd, 2012 by

Dix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.

Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

January 23rd, 2012 by

Dix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.

PR Lessons to Be Learned From the Costa Concordia Tragedy

January 23rd, 2012 by

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.

PR Lessons to Be Learned From the Costa Concordia Tragedy

January 23rd, 2012 by

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.

How to Write for Journalists and Make Their Jobs Easier

January 23rd, 2012 by

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.

Charting the Industry: Bad Rep Makes Consumers Think Twice

January 23rd, 2012 by

A Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one.

How to Write for Journalists and Make Their Jobs Easier

January 23rd, 2012 by

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.

Charting the Industry: Bad Rep Makes Consumers Think Twice

January 23rd, 2012 by

A Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one.

PR Agencies Report 2011 Revenues to Top 2010 Figures

January 23rd, 2012 by

Agencies were largely in the black in 2011, and most reported increased hiring, according to a Council of PR Firms survey.