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Co-Winners: The Coca-Cola Company – Coca-Cola Journey and Wakefern Food Corp. – Social Media Team The Coca-Cola Company – Coca-Cola Journey The mission of Coca-Cola’s digital communications and social media team is to advance important… Continued

Winner: Abbott – Giving Millennials an ‘Eyeful’ on Tumblr to Consider LASIK A challenging job market,  a rise in trendy vision brands like Warby Parker and negative perception about laser eye surgery had taken LASIK off… Continued

On Nov. 16 at the Yale Club in New York City, PR News celebrated the recipients of this year’s Digital PR Awards. Honorees were presented awards for the best viral campaign, cause marketing campaign, social media campaign and more.

As excited as we all are to jump into action with a brilliant new PR initiative, it’s important not to find yourself asking yourself in the aftermath “…wait, what should we have been measuring? Are the numbers we ended up with great, good, bad? Are those numbers important to my boss?” Look before you leap, and lay a foundation for what to measure and what to expect.

With digital’s breakneck speed influencing crises, you’d think new tools and technology that can help in crisis management would be priorities for communicators. Not so fast. A judicious mix of traditional and digital is the preferred method of Eric Wohlschlegel, director, media relations, American Petroleum Institute (API), who will be speaking at PR News’ Media Relations Conference, Dec. 8, in Washington, D.C.

When it comes to female leadership, there are no glass ceilings at Cohn & Wolfe. With more than 30 years of experience in the PR industry, Donna Imperato has served as Cohn & Wolfe’s CEO… Continued

The role of the media team at National Center for Missing & Exploited Children (NCMEC) has greatly evolved over the past few years. Under new leadership, the department grew from a small communications team—which only had the… Continued

When it comes to employee growth, PAN is a firm believer in giving employees enough room on the runway to stretch themselves into the professionals they aspire to be. Employees are each given the opportunity… Continued

Chili’s restaurants served over 200,000 free meals to veterans on Veterans Day. One of those meals went very, very poorly, and now the restaurant chain is in a worse position than if it had never undertaken the effort in the first place. What went wrong? An act of kindness to veterans should have been non-controversial.

National Beer Wholesalers Association’s (NBWA) internal culture can be described as a fun work environment; not only because beer is fun, but because NBWA likes to work hard and play hard, and employees are rewarded… Continued