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2011 CSR Awards: Sustainability/CSR Report

Hershey’s CSR Report condensed the company’s economic, social and environmental efforts while maintaining transparency by adhering to Global Reporting Initiative guidelines. | MORE »

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2011 CSR Awards: Employee Relations

Winner: EMD Serono, Inc. – Making a Difference in Society To make community-based volunteerism accessible to all employees and to integrate community relations into the corporate culture, the communications team at EMD Serono launched the Making … | MORE »

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2011 CSR Awards: Blog

Kaiser Permanente’s "Dispatches From Haiti" blog provided on-site coverage of the quake and global relief efforts through smartphone blog posts. | MORE »

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2011 CSR Awards: Social Media Campaign

Co-Winner: PepsiCo Pepsi Refresh Project: Driving Awareness and Engagement Through Media PepsiCo came up with a refreshing idea for its 2010 CSR efforts: to dedicate $20 million to fund good ideas—big and small—that take a … | MORE »

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2011 CSR Awards: Diversity Communications

Southwest Airlines invited hundreds of HR and diversity and inclusion pros from other North Texas companies and organizations to share strategies and tactics to improve the workplace for its diverse group of employees. | MORE »

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How to Punch Up Your Social Media Copy

Don’t make social media all about "me"; base your postings on interesting information for others to share online. Here are five ways to keep from being a social media bore. | MORE »

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Three Green Building Blocks: C-Suite Buy-In, Training, Employee Enthusiasm

As consensus-building experts, communications pros are uniquely qualified to help their organizations get started with sustainability programs. | MORE »

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Setting PR Objectives: Forget About Complexities and Dive Right In

Formulating clear, concise PR objectives may sound easy, but there are stakeholder, research and measurement barriers to navigate along the way. | MORE »

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PR News Honors Winners of Legal PR Awards

Spanning digital PR, media relations, community relations and more, here are seven of the best legal PR initiatives from last year, feted at this year’s CSR Awards/Legal PR Awards luncheon in Washington, D.C. | MORE »

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Case Study: Twitter Connects Navy Sailors, Families and Fans—Proving There’s a Place for the Platform in the Military

The normally conservative U.S. Navy took a chance when it incorporated Twitter into its communications mix, but by being authentic, @NavyNews proved to be a successful communications outlet. | MORE »

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