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How to Put Together a Green Marketing Media Partnership

If you are a green expert or run a green business you’ll probably find the welcome mat out at most local broadcast stations. If you aren’t greeted with open arms, go to the next station. … | MORE »

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Authenticity Begins in the Office

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How to Stage Great Media Events

In order to increase the likelihood that the media will cover your press conference or promotional event, you need to make it as easy as possible for journalists to attend by removing every logistical obstacle. … | MORE »

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Corporate CSR Journey: From Uncharted Territory to Roadmap

Corporate social responsibility is one of two areas in which public relations can lead rather than support an organization. This gives us the opportunity to contribute directly to the bottom line success of our companies … | MORE »

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Five Ways to Get Great ROI in Media Relations Research

While media relations is only one form of PR, the following Q & A can provides guidance for getting the best ROI in media relations research. â–¶ Do you provide content for the media analysis … | MORE »

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Continuous Improvement: GE Military Product Disclosure in 2007 Citizenship Report

Communicators have responsibilities that span various areas of corporate social responsibility.  One would argue that the primary role of a communicator typically focuses on managing company and stakeholder alignment to anticipate stakeholder action. Increasing regulation … | MORE »

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Add Punch to Your CSR Initiatives Through Product Giving Programs

With increased pressure to demonstrate their social responsibility, today’s companies are realizing the need to align their giving programs with business needs, business objectives and branding. Whether you seek new ways to build positive brand … | MORE »

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Tip Sheet: Ten Questions to Ask a Media Measurement Firm

By Mark Weiner A study sponsored in part by the Institute for Public Relations and The Arthur Page Society revealed that, while executives who fund PR programs desire measurement to gauge performance and ROI, they … | MORE »

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Case Study: Fueled by Research and Measurement, Shell Oil Rehabilitates a Tainted Image

Organization: Shell Oil Company Agency: Burson-Marsteller; Penn, Schoen & Berland Timeframe: 2006 – 2007 When Shell Oil Company undertook an 18-month face-to-face campaign to build public understanding of energy issues, research and measurement quickly became … | MORE »

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Social Media Survey: Execs Have Motivation, Lack Confidence

The results of the PR News/Cision Social Media Survey are in, and one thing is for certain: Engaging with and tracking social media are now standard PR practices. That said, the more than 900 communications … | MORE »

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