Winner: Cone Communications for Green Mountain Coffee – Green Mountain Coffee Fair Trade 2012 Campaign Building on the success of the fair trade campaign that it had executed for the Green Mountain Coffee in 2011,… Continued
APCO Worldwide APCO Worldwide has offered clients corporate social responsibility (CSR) counsel and support while developing and implementing leading CSR strategies for more than two decades. APCO has a global team of CSR professionals spread… Continued
Winner: Cantor Fitzgerald BGC – Cantor/BGC Charity Day 2012 Despite the continued economic downturn, global financial services company Cantor Fitzgerald, which lost 658 employees during the World Trade Center attacks, together with its affiliate BGC… Continued
Winner: Porter Novelli for Uncle Ben’s – Ben’s Beginners Cooking Contest In 2011 Uncle Ben’s and the Porter Novelli team, including Linda Martin, Martin Pearce, Eniko Bolivar, Sydney Siegmeth, Megan McCarthy, Andrews Cops and Connie… Continued
Winner: DuPont – Drive to Zero Landfill Communications Campaign The DuPont Building Innovations business in 2009 embarked on a three year "Drive to Zero Landfill" program to completely eliminate the 81 million pounds of landfill… Continued
56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular.
Don Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured.