Topics

Decreased Consumer Budgets Hit Entertainment Hardest

November 21st, 2011 by

While personal budget increases most often result in increases in traveling and vacationing, spending on recreation and entertainment are most likely to be reduced under budget constraints.

Quick Study: Companies Overlooking Online Customer Feedback; Decreased Consumer Budgets Hit Entertainment Hardest

November 21st, 2011 by

â–¶ Consumer Feedback Falls on Deaf Ears: A large number (89%) of consumers are likely to tell organizations they do business with if they receive poor service, yet almost 44% do not believe companies take… Continued

Companies Overlooking Online Customer Feedback

November 21st, 2011 by

Most consumers are willing to tell businesses if they receive poor service, whether it’s by e-mail or social media, despite many not believing that companies take notice of—or care about—the feedback.

Quick Study: Companies Overlooking Online Customer Feedback; Decreased Consumer Budgets Hit Entertainment Hardest

November 21st, 2011 by

â–¶ Consumer Feedback Falls on Deaf Ears: A large number (89%) of consumers are likely to tell organizations they do business with if they receive poor service, yet almost 44% do not believe companies take… Continued

Get Your Twitter Efforts Under Control: ‘Killer’ Twitter Tools to Die For

November 21st, 2011 by

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources.

Get Your Twitter Efforts Under Control: ‘Killer’ Twitter Tools to Die For

November 21st, 2011 by

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources.

Need a Powerful Army of Advocates? Think ‘Inside’ the Box

November 21st, 2011 by

Just as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers.

Kardashians Backlash: Is Occupy E! Next?

November 18th, 2011 by

The Occupy movement is ushering in a new era of audience engagement, as the wellspring of anger in the general populace finds a new target—cable network E!.

Have You Analyzed Your Facebook Strategy Lately?

November 18th, 2011 by

With so many ways to engage and interact with a community on Facebook, it’s easy for a brand to lose track and leave fans by the wayside. Here are some tips to keep in mind so you don’t.

What to Say When You Can’t Say ‘Yes’

November 17th, 2011 by

Ogilvy PR Worldwide senior VP Beth Haiken discusses how to combine empathy with honesty when you cannot say yes to a question or suggestion.