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Risky Business: Managing Issues to Protect Reputation & Build Brand Equity

Recent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some damning stats: • The 2009 Edelman Trust Barometer revealed … | MORE »

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Anatomy of an Online News Release

Check out these online news release must-haves for building relationships with (and getting coverage from) journalists and bloggers. | MORE »

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Anatomy of an Online News Release

The following outline offers a good template on how to construct an online news release. | MORE »

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Best Practices for Increasing Visibility of CSR Campaigns

Christine Dotts, CSR PR manager for Intel, provides the following best practices based on the widespread success of the company’s CSR initiatives: •    Tell the story: “We are constantly looking for opportunities throughout the organization … | MORE »

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Remember That Listening Equals Measuring

Thanks to the duality of modern communications (organizations’ control being less than or, at best, equal to that of stakeholders), listening | MORE »

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What Do 12,000 Petition Letters on Twitter Mean to Apple?

Last week, Apple announced a new iPhone model, the 3GS, along with a very unpopular pricing plan built around AT&T’s standard two-year service agreement.  Apple’s desire to sell a new iPhone more often than once every two years created a lot of angry iPhone owners who just | MORE »

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Prepping for Interviews During a Crisis

Knowing how to respond to the media when your company is in crisis mode is critical. Following are six best practices that will steer you toward the right course when facing the press during a … | MORE »

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Crafting Compelling Messages That Resonate

One of the most important roles PR professionals play is that of chief architect of the organizational message. Never has this role been more important than today, as issues have become more intense and the … | MORE »

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Case Study: UPS Leverages Media Relations & Cohesive Messaging to Trumpet Its Sustainable Spirit

Company: UPS Agency: Fleishman-Hillard Timeframe: 2008 With 99,000 vehicles logging 2 billion miles a year, UPS is the Shaquille O’Neal of carbon footprints. And that’s not to say that the company wasn’t sensitive to environmental … | MORE »

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Keys to Gaining Customers’ Trust Online

The social media revolution has toppled traditional models of brand building and reputation preservation. It has also forced brand leaders to recalibrate their approaches to building trust among customers. According to Bob Pearson, president of … | MORE »

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