You know the line: social media is just not for B2B companies. Well, here’s some prime social success stories that disprove that theory.
Let’s face it, the traditional news release isn’t what it used to be. It has evolved into a compelling digital/social document that provides journalists with what they need, when they need it.
Leni Calas of the Mamas Network discusses small business PR tactics.
The three person American Red Cross team stays busy with its 3,000 social media mentions per day; top brands are turning to MWW Group for its digital prowess.
Weber Shandwick successfully executed campaigns for top brands including Pepsi, U.S. Army and M&Ms.
An elite team of celebrity and competitive athletes were tapped to create Team Refuel and created exclusive Webisodes to drive home the "got chocolate milk?" campaign.
Apple’s Tim Cook handled the company’s map criss in a new fashion for the company—he apologized to the public and even recommended other non-Apple offerings as a solution.