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2012 Digital PR Awards: Cause Marketing/CSR

October 1st, 2012 by

A Pinterest presence and a special live event promoting in-home sustainability drove awareness around the Kleenex Cottonelle toilet paper brand.

2012 Digital PR Awards: Twitter Communications

October 1st, 2012 by

"Tweet-a-Beer" allowed virtual contacts  to come together, while creating awareness for Waggener Edstrom Worldwide.

2012 Digital PR Awards: Digital PR Campaign

October 1st, 2012 by

PBS used multiple social media platforms to drive buzz around season two of the popular show Downtown Abbey.

2012 Digital PR Awards: Influencer Communications

October 1st, 2012 by

Faced with the challenge of educating the people of Colorado about the benefits of healthy living, Ground Floor Media enlisted a team of inluential bloggers to increase engagement.

2012 Digital PR Awards: PR Firm of the Year – Digital

October 1st, 2012 by

Weber Shandwick successfully executed campaigns for top brands including Pepsi, U.S. Army and M&Ms.

2012 Digital PR Awards: $100K – $200K

October 1st, 2012 by

The History Channel used all of the tools in the PR toolbox to promote the miniseries Hatfields & McCoys.

8 Steps to a Killer PR Resume

September 27th, 2012 by

You’re looking for a job in PR. If you can’t pitch yourself with a great resume, you’re looking for a job in the wrong field.

8 Steps to a Killer PR Resume

September 27th, 2012 by

You’re looking for a job in PR. If you can’t pitch yourself with a great resume, you’re looking for a job in the wrong field.

iPad Serves as Substitute For Other Media Devices

September 26th, 2012 by

51% of polled iPad owners expect the device to become their primary computing platform in the next two years.

iPad Serves as Substitute For Other Media Devices

September 26th, 2012 by

51% of polled iPad owners expect the device to become their primary computing platform in the next two years.