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Improve PR Writing in Media Pitches

According to a recent survey of U.S. media conducted in conjunction with George Washington University and Cision, PR executives are valuable to media, but they have a lot to learn when it comes to writing for them. As noted in the 33-page report, 94% of journalists use submissions from PR professionals and large majorities also depend on other PR tools such as press kits and special events. | MORE »

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Twitter Surges in Popularity; Behind Facebook and MySpace

The latest BurrellesLuce study of media rankings revealed significant jumps for some social networks, while the list of most-read blogs remained relatively unchanged since last year’s report. The findings include: •    Twitter recorded the most … | MORE »

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Don’t Throw ‘Traditional Values’ Out of Social Media: Long-Proven Methods Still Have Their Purpose

Who’s your hero? A rock star? Pro athlete? I admire those who develop metrics and systems by which we prove our PR worth. As our industry seeks evaluation standards among the new media plethora, we each must champion best practices. The role of research became real to me in grade school. I was awestruck by my chosen subject, James Van Allen, who discovered the radiation belts around the earth, propelling America’s space exploration. This brilliant scientist was from my home state and still living. | MORE »

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Lessons Learned From Obama’s Social Media Program

Whether or not you voted for him, it’s hard to refute the fact that Barack Obama led a revolutionary campaign by leveraging social media to engage voters in a grassroots approach. In office, he is … | MORE »

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Selling the Value of PR to the C-Suite

Getting the C-suite to acknowledge the value of PR is an age-old battle, but today there is an extra component to sell: social media, as Web 2.0 goes hand-in-hand with all stakeholder communications. To get … | MORE »

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At Nickelodeon Magazine, More Than Just the Slime Is Green

Every second, a tree in the United States is logged to produce magazine paper, resulting in 35 million trees being cut down each year. Our industry pollutes the air and contaminates the water, and we … | MORE »

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How to Manage Social Media Relations

As its name indicates, public relations is all about managing relationships with various stakeholders, including employees and investors. With the advent and subsequent explosion of social media, this responsibility has becoming increasingly challenging, especially in … | MORE »

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8 PR Tips for Green Entrepreneurs

Many eco-entrepreneurs start their advertising spending in the P.R. arena. Typical P.R. which focuses sending press releases to and eliciting media coverage from mainstream media, established newspapers, magazines and broadcast stations (radio and TV) is … | MORE »

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Components of a Compelling Sound Bite

Whether you are delivering a presentation to employees, conference attendees, community members or media, you want your comments to be as salient and memorable as possible. Regardless of the audience, you will have key messages … | MORE »

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Doing Well and Doing Good with Green Businesses

Conventional wisdom says that you can’t have it all, that you have to choose. You can’t have your cake and eat it too, or so they say. This is the basic thinking of those who … | MORE »

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