Topics

Coca-Cola Tops Brand Rankings—Retailers Make Gains

May 8th, 2012 by

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010.

Facebook Accelerates Transformation Into a Mobile Gateway

May 8th, 2012 by

Facebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same.

Facebook Accelerates Transformation Into a Mobile Gateway

May 8th, 2012 by

Facebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same.

Five Tips for Content Marketing Success

May 8th, 2012 by

A steady stream of educational and credible content to potential customers works wonders, said Marcus Sheridan at the PRSA Counselors Academy Conference in New Orleans.

Five Tips for Content Marketing Success

May 8th, 2012 by

A steady stream of educational and credible content to potential customers works wonders, said Marcus Sheridan at the PRSA Counselors Academy Conference in New Orleans.

Consumers Down on Corporate Leaders

May 7th, 2012 by

Corporate leaders and large international companies have seen their public trust diminish dramatically.

Consumers Down on Corporate Leaders

May 7th, 2012 by

Corporate leaders and large international companies have seen their public trust diminish dramatically.

How to Prevent Event Snafus With Proper Planning

May 7th, 2012 by

Anticipating potential hurdles and creating functional backup plans are keys to overcoming on-site event problems—which are almost guaranteed to happen at large-scale events.

Social Protests Mark Tumultuous Spring for Shareholder Meetings

May 7th, 2012 by

The "99 Percent" movement will be on hand for 3M’s annual shareholder meeting—and it’s not the only shareholder meeting in its crosshairs.

Social Protests Mark Tumultuous Spring for Shareholder Meetings

May 7th, 2012 by

The "99 Percent" movement will be on hand for 3M’s annual shareholder meeting—and it’s not the only shareholder meeting in its crosshairs.