Topics

2013 CSR Awards: Human Rights Communications

February 11th, 2013 by

Winner: Cone Communications for Green Mountain Coffee – Green Mountain Coffee Fair Trade 2012 Campaign Building on the success of the fair trade campaign that it had executed for the Green Mountain Coffee in 2011,… Continued

2013 CSR Awards: Social Media Campaign

February 11th, 2013 by

Winner: Cohn & Wolfe – Audubon and Toyota’s Exit the Highway For most people, "National Audubon Society" conjures images of bluejays, owls and sparrows. Cars? Not so much. So when Audubon and Toyota asked for Cohn… Continued

2013 CSR Awards A-List: APCO Worldwide

February 11th, 2013 by

APCO Worldwide APCO Worldwide has offered clients corporate social responsibility (CSR) counsel and support while developing and implementing leading CSR strategies for more than two decades. APCO has a global team of CSR professionals spread… Continued

0,,18410216_303,00

15 Tips for Media Training Success

February 11th, 2013 by

PR agency veteran Arthur Solomon shares the 15 tips he told clients before media interviews.

2013 CSR Awards: Philanthropy Communications

February 11th, 2013 by

Winner: Cantor Fitzgerald BGC – Cantor/BGC Charity Day 2012 Despite the continued economic downturn, global financial services company Cantor Fitzgerald, which lost 658 employees during the World Trade Center attacks, together with its affiliate BGC… Continued

2013 CSR Awards: Facebook Communications Campaign

February 11th, 2013 by

Winner: Porter Novelli for Uncle Ben’s – Ben’s Beginners Cooking Contest In 2011 Uncle Ben’s and the Porter Novelli team, including Linda Martin, Martin Pearce, Eniko Bolivar, Sydney Siegmeth, Megan McCarthy, Andrews Cops and Connie… Continued

2013 CSR Awards: Environmental Stewardship

February 11th, 2013 by

Winner: DuPont – Drive to Zero Landfill Communications Campaign The DuPont Building Innovations business in 2009 embarked on a three year "Drive to Zero Landfill" program to completely eliminate the 81 million pounds of landfill… Continued

For the PR Field, the Post-‘Client’ Era Hasn’t Begun Just Yet

February 8th, 2013 by

56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular.

The Quick Lowdown on PR Measurement From Hall-of-Famer Don Stacks

February 7th, 2013 by

Don Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured.

Six Tips to Mind Your Manners in the Workplace

February 7th, 2013 by

Beth Haiken, VP of corporate citizenship and communications at Waypoint Homes, provides her six-point Princess Manifesto to stave off rudeness in the workplace.