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Winner: Weber Shandwick & GSK – Tums Starting Spread During the 2015 NFL season, TUMS fans had painstakingly plotted their fantasy lineups on the turf. With that in mind, Weber Shandwick & GSK created the… Continued

Winner: Marina Maher Communications – Connecting with Consumers and Influencers on Twitter in Real-Time to Create Army of Endorsers  Head & Shoulders is the #1 shampoo in the world, but due to a stigma around… Continued

Winners: Coyne PR – Pennzoil Reaches New Heights with Airlift Drift Mini Film and Everywhere Agency – The OshKosh B’gosh #BreakForSpring Campaign Coyne PR – Pennzoil Reaches New Heights with Airlift Drift Mini Film The… Continued

Winner: Accenture – Strategy Launch Accenture’s clients were familiar with its Accenture Technology and Accenture Operations businesses. However, Accenture wasn’t always in the picture against pure strategy consultancies like McKinsey and BCG. So they expanded… Continued

Winner: Weber Shandwick & Mars Petcare – Mix Mania Wet dog food comes with some extremely powerful barriers for consumers. It’s gross-looking. It smells kind of bad. It’s expensive. There’s something called “back-end concerns” that… Continued

Winner: Accenture – Creating a Disruptive Digital Platform to Showcase the Best of Accenture Accenture wanted to create an entirely new digital platform for accenture.com to deliver a leading-edge user experience and showcase new and… Continued

Winner: Nexon America and Wonacott Communications – Revealing LawBreakers: Defying PR Laws The objective of this effort was to create a fervent community groundswell for the upcoming videogame LawBreakers, building early anticipation among core audiences… Continued

Winner: Allstate Corporate Relations Journalists and PR professionals don’t have time to scour a site for information. They need access to content that is easily searchable and shareable. That’s why Allstate worked with T3 to… Continued

Winner: MSLGROUP – Celebration of Service: Creating Independence at Home for U.S. Veterans MSLGROUP worked with The Home Depot Foundation to research how to make the most impact on veterans facing enormous challenges while using… Continued

Winner: OMD – PepsiCo Game Day Grub Match Game Day Grub Match was born out of a need to drive awareness for PepsiCo’s broad and diverse portfolio, showing opinion elites and general market consumers that… Continued