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George Lucas a (Spiteful) Good Corporate Citizen

May 15th, 2012 by

The filmmaker’s neighbors refused to let him build a new studio, so he announced plans to build low-income housing instead.

George Lucas a (Spiteful) Good Corporate Citizen

May 15th, 2012 by

The filmmaker’s neighbors refused to let him build a new studio, so he announced plans to build low-income housing instead.

Consumers: Social Dialogue Not Really Two-Way Affair

May 15th, 2012 by

"Liking" a brand on Facebook should be the start of a relationship between a consumer and a brand, not the end of a courtship.

Consumers: Social Dialogue Not Really Two-Way Affair

May 15th, 2012 by

"Liking" a brand on Facebook should be the start of a relationship between a consumer and a brand, not the end of a courtship.

Yahoo Résumé Crisis Underscores Need for Solid Bond With Employees

May 14th, 2012 by

The Yahoo communications team could have been more consistent and transparent in communicating with employees during its crisis involving (now former) CEO Scott Thompson.

Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign

May 14th, 2012 by

Hyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle.

Case Study: PR Helps Drive Hope for Pediatric Cancer Cure With Hyundai Cross-Country, Multifaceted Campaign

May 14th, 2012 by

Hyundai and Finn Partners teamed up to raise awareness and funds to fight pediatric cancer while demonstrating the car maker’s electric vehicle.

Tip Sheet: Take Back Your Web Site From the IT Guys

May 14th, 2012 by

PR professionals are churning out more online content than ever—here’s how to gain control over your organization’s content management system.

Tip Sheet: Take Back Your Web Site From the IT Guys

May 14th, 2012 by

PR professionals are churning out more online content than ever—here’s how to gain control over your organization’s content management system.

Charting the Industry: Agencies Smart to Ramp Up Mobile Offerings

May 14th, 2012 by

Now that nearly 50% of cell phone owners have smartphones, it’s time for PR to take advantage of these "moving targets."