Topics

2012 Digital PR Awards: Mobile Initiative

October 1st, 2012 by

The American Cancer Society and Vodafone created new ways to reach its target audiences through mobile initiatives.

2012 Digital PR Awards: Redesign/Relaunch of Site

October 1st, 2012 by

The NCCD revamped a poorly-designed Web site, turning it into a destination that fully captured an organization’s message.

2012 Digital PR Awards: Listening Campaign

October 1st, 2012 by

Cone Communications went to real life consumers who were lactose intolerant to listen to their concerns and issues and learn from them.

2012 Digital PR Awards: Crisis Management

October 1st, 2012 by

Faced with the infamous "Alec Baldwin tweeting" situation on one of its flights, American Airlines used its prior-established plan to immediately acknowledge the crisis.

2012 Digital PR Awards: Viral Campaign

October 1st, 2012 by

A well-known brand combined with well-known pitchmen equaled a successful campaign for Head & Shoulders.

2012 Digital PR Awards: Mobile Initiative

October 1st, 2012 by

The American Cancer Society and Vodafone created new ways to reach its target audiences through mobile initiatives.

2012 Digital PR Awards: Public Affairs

October 1st, 2012 by

The International Franchise Association’s campaign has led to placing 7,200 veterans in careers in franchising.

2012 Digital PR Awards: Listening Campaign

October 1st, 2012 by

Cone Communications went to real life consumers who were lactose intolerant to listen to their concerns and issues and learn from them.

2012 Digital PR Awards: Contest/Game

October 1st, 2012 by

Uncle Ben’s and Porter Novelli launched and promoted Ben’s Beginner Cooking Contest, a Facebook-driven video submission contest which attracted over 700 submissions.

2012 Digital PR Awards: Video

October 1st, 2012 by

A rigged vending machine offered free Coke in exchange for hugs and kisses. It resulted in over 1.5 YouTube views.