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Considering that Snapchat now shares analytics and insights with its network of influencers, its addition of “mentions” feels like another feature that will allow the platform to function as a serious tool for communicators. And considering that the company laid off over 120 engineers this week, it’s possible that the company might be content to continue beefing up its interface with innovations that already exist elsewhere.

A plethora of industries is applying data and AI to their work, including journalism. This means media relations professionals need to adjust. FleishmanHillard’s Ephraim Cohen provides a series of takeaways from a recent panel of journalists discussing this topic. He argues media relations professionals will need to change the way they do certain things, though other aspects of their job will remain the same.

For Kieran Fagan, vice president of communications at Aetna, successfully communicating and using key performance indicators across a business relies on a unique combination of training, transparency and planning. Fagan, who will be speaking at PR News’ Measurement Conference April 16-18 in Philadelphia, shares three steps to leveraging KPIs internally.

The annual South by Southwest (SXSW) conference—a week-long spectacle filled with experiential marketing stunts and immersive brand experiences that’s equal parts technology, education and entertainment—always offers plenty of style and substance for professional communicators. For those unable to attend, here are five fascinating live-streamed interviews and sessions that communicators will want to catch.

According to PR News’ 2018 Salary Survey, the most important skills for advancement in communications are written communications, media relations and content creation. Way down on the list, at No. 8, is measurement/data analysis skills. A roundtable conversation with 14 senior communications pros painted a different picture.

According to PR News’ just-released 2018 Salary Survey, the most important skills for advancement in communications are written communications (deemed most important), media relations and content creation. Way down on the list, at No. 8,… Continued

Strong writing skills can supercharge your brand’s message and propel your own professional growth. After all, the best way to influence anyone is a story well told. Yet, many communicators undermine their brand’s message—and their own credibility—by stumbling over some common but easily avoidable linguistic hurdles. Here are three common errors to keep in mind before you hit the send button.

Letting a social media influencer temporarily take over your brand’s accounts can be a great tactic to bring in new followers and engage with your audience in an authentic way. But there are some important tricks of the trade to keep in mind.

We continue to look at the most-engaged brands in 2017, per exclusive data provided exclusively by Shareablee to PR News . In the Airline sector, we again see a pattern similar to what’s been observed in other industries: some of the best social brands are posting fewer pieces of content year over year although social engagement with their posts is growing. Video also plays a large role.

Last week we told you despite a number of worries, the sky was not falling as far as Facebook is concerned. More evidence comes this week, from the Pew Research Center, whose survey confirms many of the trends contained in reports other groups have issued. Yes, Facebook dominates with Americans older than 18, although youths tend to prefer Snapchat and Instagram.