Pinterest is now making itself more responsive to brands and businesses. Here’s how to take advantage of the new tools.
The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.
PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.
The Toronto Raptors toss up a couple of bricks in its social media efforts and show how not to communicate on Twitter.
Social media plays a huge role in consumers’ travel decision-cycles and experiences.
Production house just a preview of things to come for PR pros that are producing more online-video programming.
PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.