Guess what happens when you pitch a b2b editor without first doing homework on who that editor’s audience might be? Silly question? You’d be surprised how often it happens.
While social media and influencer engagement tactics were woven throughout the day at PR News’ How-To Conference, timeless and essential topics like media relations got their due as well.
One in three women surveyed by TNS and Ogilvy PR say that health info they find online does a better job than their doctor when it comes to keeping their family healthy.
With public trust in corporations such a hot issue these days, the investor relations function must be in sync with both public messaging about corporate social responsibility as well as internal messaging to employees.
Organizations, technology and PR combine to launch text4baby, a mobile health communications initiative.
Preparing for an executive’s speech can be just as nerve-racking for the communicator as it can be for the speaker.
Think of a crisis as a trip—with proper information, planning and execution, the damage to one’s reputation is minimized. A well-executed plan will keep you on track and minimize the possibility of dangers along the way.
In a reputation ranking based on citizenship, governance and workplace practices, J&J was perceived to have the best CSR credentials.
Emerging low-cost methods for press release and news distribution now make it possible to highlight your organization as never before. Press releases are quick, and often easy, to produce and disseminate. That’s part of their …
At TWTRCON in San Francisco, it was clear that Twitter is still volatile and powerful—a social networking Wild West that is inspiring its share of dreams and nightmares among brands.