The overarching theme of November 2011′s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.
Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.
A new design for the popular video site means more social engagement opportunities for savvy PR pros.
A wide range of social media experts offered tactics on increasing engagement, launching contests, tying social media to the bottom line and more at PR News’ Dec. 1 Facebook Conference.
Not all conversations between brands and their audiences should have the entire Web as an audience.
PepsiCo’s Bonin Bough is a true believer in embedding digital into the DNA of all organizations.