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Twitter the Most Popular Platform Among the Global 100

July 25th, 2012 by

Burson-Marsteller’s Global Social Media Check-Up shows that since 2011 the average number of followers per corporate Twitter account has nearly tripled.

Some Brands Struggle With Onslaught of Big Data

July 24th, 2012 by

72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.

3 Tips for Handling a Hostile Crowd

July 24th, 2012 by

If anyone knows how to handle a hostile audience, it’s a stand-up comedian. Here, Peppercom’s chief comedy officer Clayton Fletcher offers three ways to manage a tough crowd.

3 Tips for Handling a Hostile Crowd

July 24th, 2012 by

If anyone knows how to handle a hostile audience, it’s a stand-up comedian. Here, Peppercom’s chief comedy officer Clayton Fletcher offers three ways to manage a tough crowd.

Some Brands Struggle With Onslaught of Big Data

July 24th, 2012 by

72% of surveyed advertising firms agree that current "data load" is manageable, but 20% believe too much data is being collected.

Case Study: Integrated PR Tactics, Internal Communications Help Pay It Forward for ESPN’s Rise Up – Give Back! Campaign

July 23rd, 2012 by

Piggybacking off of a documentary series that chronicled schools suffering from budget cuts, ESPN enlisted students, celebrity athletes and 400 volunteers to renovate gyms and build new play spaces in four communities.

6 Tips for Writing Eye-Catching News Release Subject Lines

July 23rd, 2012 by

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

Case Study: Integrated PR Tactics, Internal Communications Help Pay It Forward for ESPN’s Rise Up – Give Back! Campaign

July 23rd, 2012 by

Piggybacking off of a documentary series that chronicled schools suffering from budget cuts, ESPN enlisted students, celebrity athletes and 400 volunteers to renovate gyms and build new play spaces in four communities.

6 Tips for Writing Eye-Catching News Release Subject Lines

July 23rd, 2012 by

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

For Best YouTube Campaign Engagement, Think Monday, Not Thursday

July 23rd, 2012 by

Which day is most prime for engagement on YouTube? Monday—but more YouTube initiatives are launched on Wednesday and Thursday.