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Companies looking for an agency shouldn’t cross boutique firms off their list. Some businesses need specific, customizable solutions for their communications challenges. And others may have a great internal communications team, but are looking for expertise on a specific emerging trend. For those businesses, boutique agencies could be the way to go.

At first glance, the two terms, CSR and purpose may seem interchangeable.

PRNEWS has announced the 2023 Platinum Awards finalists. Honorees and winners will be announced during a gala in New York on October 18.

Whenever a large-scale natural disaster strikes, the response is criticized as too little, too late, ill-prepared or inadequate. As we watch the devastation of the Maui fires, we see climate change is impacting when, where and how significantly natural disasters will threaten life and property.

PRNEWS asked some video experts for some tips for communicators who may not have an editing and production background, but can create engaging social video with some simple guidance.

Organizations start coalitions for a variety of reasons. But how do you start building a team and determining which allies are right at a given time? Our author outlines how the three Cs can serve as guidelines to assemble and manage coalitions that have made years-long impact.  

Bad news continues for WeWork, and Disney+ looks to add to consumers’ empty pockets.

User generated content (UGC) allows audiences to see people, very much like themselves, showcasing relatable stories and social media posts for products and experiences.

PR people should develop original ideas that are not client-centric, but are equally appealing to both the client and the media.

Our author looks at the chaos taken on by PR agencies when it comes to rapid growth and the inclusion of more integrated services.