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PRNEWS Unveils Platinum Awards Finalists

August 15th, 2023 by

PRNEWS has announced the 2023 Platinum Awards finalists. Honorees and winners will be announced during a gala in New York on October 18.

Maui Fires Should Prompt Drills, Updates to Your Crisis Communication Plan

August 15th, 2023 by

Whenever a large-scale natural disaster strikes, the response is criticized as too little, too late, ill-prepared or inadequate. As we watch the devastation of the Maui fires, we see climate change is impacting when, where and how significantly natural disasters will threaten life and property.

how to create social video when you are not an expert

How to Create Social Video Like an Expert (Even When You Are Not)

August 14th, 2023 by

PRNEWS asked some video experts for some tips for communicators who may not have an editing and production background, but can create engaging social video with some simple guidance.

Business group leadership concept as a merger and acquisition and corporate teamwork combining strengths as chess pawns forming a king crown cast shadow as a 3D illustration.

Building Public Affairs Coalitions to Maximize Impact

August 14th, 2023 by

Organizations start coalitions for a variety of reasons. But how do you start building a team and determining which allies are right at a given time? Our author outlines how the three Cs can serve as guidelines to assemble and manage coalitions that have made years-long impact.  

WeWork reveals its continual revenue decline, but should pay attention to how it communicates this externally and internally for concerned stakeholders

PR Roundup: WeWork Dives, Disney+ Cost Increase, Newsjacking Out

August 11th, 2023 by

Bad news continues for WeWork, and Disney+ looks to add to consumers’ empty pockets.

Blogger playing violin during online broadcast creating user generated content through a cell phone

Top Tips: Utilizing User Generated Content (UGC)

August 9th, 2023 by

User generated content (UGC) allows audiences to see people, very much like themselves, showcasing relatable stories and social media posts for products and experiences.

the friday news dump

PR People: Think Like A Reporter for Ideation, But Avoid Constant Newsjacking

August 9th, 2023 by

PR people should develop original ideas that are not client-centric, but are equally appealing to both the client and the media.

Concept of chaos in the office with flying objects and furnishings 3D Render

Taming the Chaos Coming for PR Agencies

August 8th, 2023 by

Our author looks at the chaos taken on by PR agencies when it comes to rapid growth and the inclusion of more integrated services.

College students dressed in cap and gowns listen to a speech during a graduation ceremony.

Why Speechwriters Can Make or Break a Commencement Speech

August 8th, 2023 by

If you’re the resident PR professional in your community and get called on to provide advice for developing remarks for a commencement speech, here are some quick tips and best practices that can streamline the process.

Economic crisis concept shown by declining graphs and digital indicators overlap modernistic city background. Double exposure.

Building Brands Through a Downturn

August 7th, 2023 by

In a race to grow and meet investor demands, start-ups can’t afford to tread water while the economy sputters. But they’re also forced to cut costs and preserve capital to ensure they can live to fight another day. Here, our author outlines some cost-effective ways for start-ups to build their brands and businesses through a downturn.