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ESG Impact Must Be Central to Brand Reputation to Withstand Shifting Cultural Landscapes
June 26th, 2023 by Megan TuckSocial impact has become an important pillar of brand reputation management, and communicators play an important role in establishing narratives that outlast our culture’s current focus on ESG.
How to Get the Most Out of Brand Partnerships
June 26th, 2023 by Aja Bradley-KempKnowing how to spot a good brand partnership opportunity and what to do with that opportunity once the partnership is formed takes savvy planning.
PR Roundup: Alito Pivots, the OceanGate Tragedy and a Tech Billionaire Cage Match
June 23rd, 2023 by Nicole SchumanThis week saw unexpected media pivots from a political public figure and a devastating end to a story many followed around the globe. Communicators continue to need to be prepared for anything.
Navigating the Sunset: Insights on Deactivating Social Media Accounts
June 22nd, 2023 by Tai NicholsPRNEWS sought the expertise of two seasoned social media professionals, to shed light on factors to consider and strategies to employ when sunsetting a social media account.
Best Practices for Establishing Global Brands
June 22nd, 2023 by Marie de FoucaudThis piece explores how nations can benefit from global brand building to attract tourists, engage investors and nurture diplomatic ties while avoiding a white-wash of their histories.
With Return to Office Policies in Place, Staff Must Communicate the Why
June 21st, 2023 by Nicole SchumanMany employees may experience anxiety regarding a looming RTO—especially if they’ve been in a beneficial remote routine for the past several years. A strong, clear internal communication strategy can help navigate that.
Tools, Updates to Monitor against Disinformation, Copyright Infringement
June 21st, 2023 by PRNEWSPRNEWS rounded up a few brand safety-related tools that have come out in recent weeks to help communicators monitor against copyright infringement, disinformation and more.
How To Shine At Brainstorming Sessions
June 20th, 2023 by Arthur SolomonOur author shares tips he’s discovered over the years that can make you shine at your next brainstorm session.
Three Tips to Master the Art of AI Prompt Writing
June 20th, 2023 by Eitan GoldsteinGreat prompt writing requires a thorough understanding of what you want to get out of the prompt, constant iteration, and the ability to communicate effectively to the AI. The better your input is into the AI, the better the AI’s output will be.