Brand Management at P&G now covers four functions, including communications (the term “public relations” no longer exists at the company). It’s not a sure thing but as goes Procter & Gamble so go many other companies, particularly in consumer markets.
Media Relations
Build Your Media List the Right Way
July 14th, 2014 by Valerie KulbershThe key is to use technology as a research and organizational tool, not the end-all, be-all solution. These proven strategies will help PR people strengthen their media efforts by relying a little less on technological shortcuts and a little more on targeted research.
How a Frontier Airlines Pilot Used Pizza to Create Goodwill for His Brand
July 10th, 2014 byGerhard Bradner, a Frontier Airlines pilot whose Denver-bound plane was diverted to Cheyenne because of a storm, ordered about 50 pizzas to feed the nearly 160 passengers on his plane during the delay.
Brands Newsjacking Brazil’s World Cup Loss Playing With Fire
July 9th, 2014 bySports fans—especially soccer fans—are incredibly passionate, and after spectacular losses it may be better for brands who want to steer clear of their wrath to stay out of the discussion.
Communications Lessons in the Demise of a Cupcake Company
July 8th, 2014 by Matthew SchwartzIt’s dunzo for Crumbs. The cupcake company on Monday said that it was shuttering all its stores and filing for Chapter 7 bankruptcy liquidation. Could a different PR strategy have saved the bakery company?
3 Questions PR Pros Should Ask Before They Hit ‘Send’
July 7th, 2014 by Matthew SchwartzPR pros can boost the odds of getting their press releases and other written materials across the plate by asking themselves some straightforward questions beforehand.
3 Wise Ways to Tie Your PR to Sales
July 7th, 2014 by Diane SchwartzIt’s the definitive question in C-suites, boardrooms and industry conferences: is there a correlation between PR and sales? It’s safe to say that, as a whole, communicators have not done a stellar job at demonstrating… Continued
8 Tips for Navigating the Networking Waters
July 3rd, 2014 byAs we all become more comfortable communicating over the Internet, our face-to-face networking skills get rusty. For PR prps, practicing those in-person communications skills is crucial.
PR Insider: Making the Jump from Journalism to PR
June 30th, 2014 by Pat FitzgibbonsThis personal tale of one journalist’s journey from news to PR explores the ups and downs for anyone looking to make a similar career change.
How To Pitch Female Baby Boomers
June 30th, 2014 by Maria ReitanFor decades, marketers have considered women 50+ (and even women in their 40s) barely worth marketing to, instead going after dewy women in their 20s and 30s. That’s despite the fact that at 40 million