Media Relations

Building a Stronger Online Presence Through PR Efforts

August 28th, 2012 by

WebiMax founder Kenneth Wisnefski reveals how recent changes in Google’s algorithms have made public relations an even more important component of digital marketing.

11 Tips to Connect with Trusted Traditional Media on Twitter

August 27th, 2012 by

While the voting public turns to traditional media as trust-worthy news sources, journalists at those outlets are using Twitter and social media for story ideas, so PR pros should too.

11 Tips to Connect with Trusted Traditional Media on Twitter

August 27th, 2012 by

While the voting public turns to traditional media as trust-worthy news sources, journalists at those outlets are using Twitter and social media for story ideas, so PR pros should too.

PR News Hotlist: 5 Shark Week PR Tactics to Sink Your Teeth Into

August 16th, 2012 by

For the 25th anniversary of Shark Week, Discovery Channel launched its meatiest PR initiative yet to capture the nation’s attention. Here are five takeaways for all PR pros.

PR News Hotlist: 5 Shark Week PR Tactics to Sink Your Teeth Into

August 16th, 2012 by

For the 25th anniversary of Shark Week, Discovery Channel launched its meatiest PR initiative yet to capture the nation’s attention. Here are five takeaways for all PR pros.

Correct Press Credentialing: It’s All About the Details 

August 15th, 2012 by

KOM Sports president Steve Brunner provides five credentialing tips.

Correct Press Credentialing: It’s All About the Details 

August 15th, 2012 by

KOM Sports president Steve Brunner provides five credentialing tips.

Media Watch: Journalists Demand More Visuals

August 13th, 2012 by

While more than half of journalists surveyed by PressFeed say images are important in pitches, just 4% of PR pros think visuals are important to reporters.

Media Watch: Journalists Demand More Visuals

August 13th, 2012 by

While more than half of journalists surveyed by PressFeed say images are important in pitches, just 4% of PR pros think visuals are important to reporters.

Case Study: Rocky Mountain High: PR Puts the Pedal to the Pavement In Executing a Multi-Stage, 500-Mile Pro Cycling Race

August 13th, 2012 by

After a 25-year absence, professional cycling returned to Colorado, backed by a fully integrated event campaign featuring media relations, social media and a popular digital app.