While communicators must be sensitive in what they pitch to the media during a disaster, opportunities abound.
The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.
The year’s best communicators were honored at a luncheon ceremony at the National Press Club in Washington, D.C.
Winner: Colleen Cleary Vice President, Havas PR Colleen Cleary is a leading expert when it comes to media relations and celebrity partnerships—as vice president of Havas PR, Cleary is a senior client manager who specializes… Continued
Make your news releases and media alerts stand out in a journalist’s inbox with these eight methods.
Verizon’s director of media relations takes a break from post-Sandy communications tasks to discuss his team’s content strategy.
Cold Stone Creamery used its official Twitter account to handle complaints about one employee’s rogue and incendiary Facebook post about President Obama.