Media Relations


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PR News Q&A: Yanique Woodall and the 24/7 E-Commerce World

Woodall and her PR team at 1-800-FLOWERS.COM are prepared for handling customer-facing crises, but it’s the ones that could happen overnight and become viral in an instant that have her concerned. | MORE »

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Case Study: Agency Recasts Water Bottle Maker’s Tainted Reputation With Refreshing Splash of Environmental Stewardship

PR agency Cercone Brown’s "Least Wasteful Cities" campaign helped successfully turn a negative rep into a positive one for sports water bottle maker Nalgene. | MORE »

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CSR Garners Solid Media Share of Voice, But For the Wrong Reasons

Corporate social responsibilty has long been talked about as a way to build trust and reputation. New data, however, finds that media coverage of CSR leaves a lot to be desired. | MORE »

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Throw the Right Pitch

Ritz Communications’ Patty Keiler and Elisabeth Ritz share specific tips for pitching full articles written by client champions to media. | MORE »

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Tips for Finding Client Champions for Bylined Articles

PR agency Ritz Communications helped Emmi Solutions, a medical IT vendor, gain positive media exposure through finding clients to create articles that they then pitched to targeted media. | MORE »

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Case Study: Healthcare Communications Co. Reaches Media Through Client-produced Articles

PR agency Ritz Communications ran a targeted media campaign for medical vendor IT services company Emmi Solutions through arranging and pitching bylined articles written by client champions. | MORE »

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PR News Q&A: Linking Media Efforts to Business Goals

Sarah Martin of tech solutions company CSC offers a preview of her panel discussion at PR News’ June 17 Media Relations Forum. | MORE »

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Curing Leadership Lip Dislocation During a Crisis

The problem of CEO lip dislocation has lately reared its ugly head; crisis guru Jim Lukaszewski reveals the symptoms and the cures for this serious malady. | MORE »

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Case Study: Agency Shines Fashion Spotlight On Dept. Store Chain

Panorama PR helps Belk, a national department store chain, stay in the fashion press’ focus by running media tours built on personalized meetings with the brand’s resident trend guru. | MORE »

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PR News Q&A: C-Suite Getting Serious About Crisis Planning

APCO Worldwide’s Eliot Hoff offers a preview of his panel discussion to be held at PR News’ Public Affairs Conference. | MORE »

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