This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.
How people find content should be a determining factor in the kind of content you produce, says
Content Marketing Boot Camp speaker Buddy Scalera of Ogilvy CommonHealth Worldwide.
Press releases are an effective way to get a message out to a large number of media outlets. Unfortunately, that isn’t the end goal of most businesses.
Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.
Ongoing media relations success depends not only on having something new to say, but, also, something that will get the media’s attention.
Case Study: Environmental Fight to Protect Snow Gets Major Assist From Celebrity Snowboarders And Data-Driven ReportMay 20th, 2013 by PR News
Skiers and snowboarders are having an increasingly tough time finding new powder to master. The culprit? Climate change.
Here’s a snapshot of PR News’ May 14 Writing Bootcamp in Washington, D.C.
Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.