Media Relations

5 Ways to Put Senior Execs at Ease During Media Training 

December 17th, 2012 by

Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.

As Mobile and Tablet Usage Soars, Video Opportunities Abound

December 13th, 2012 by

New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.

Drive a Stake in the Ground: Leveraging Tent-Pole Events

December 13th, 2012 by

Daniel Garza, senior VP of PRx Digital provides six tips for promoting tent-pole events in today’s digital world.

Help a PR Pro Out: Pitching Notes Gains Steam for Media Relations

December 10th, 2012 by

Pitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.

How to Pitch During a Crisis: Lessons From Sandy

December 10th, 2012 by

While communicators must be sensitive in what they pitch to the media  during a disaster, opportunities abound.

Five Tips for Better Serving Journalists and Media 

December 7th, 2012 by

The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.

5 Tips to Make Your Pitching Game Perfect

December 5th, 2012 by

Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.

Do’s and Don’ts for Media Engagement on Twitter

December 4th, 2012 by

At PR News’ Nov. 30 Media Relations Conference, PR pros from Hilton Worldwide and the Smithsonian National Zoo provided a slew of Twitter best practices.

PR News Honors Rising Stars in PR

November 30th, 2012 by

34 young, established and budding communication professionals were honored on Nov. 29 at  PR News’ PR People Awards Luncheon.

PR News Announces Winners of 2012 PR People Awards

November 30th, 2012 by

The year’s best communicators were honored at a luncheon ceremony at the National Press Club in Washington, D.C.