It was the best of days; it was the end of days. So exactly how does a brand prepare for the Mayan Apocalypse?
To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.
More than 200 seasoned communications professionals gathered at New York’s Grand Hyatt to advance their skills in using Facebook, Twitter, Pinterest and other social channels on behalf of their organizations.
Justin Bieber’s visit to the Anne Frank House in Amsterdam serves as a cautionary tale: choose wisely which vehicles you choose to promote yourself or your brand.
To make life a little easier, here are some things not to do when pitching journalists.