Tying a media relations campaign to the launch of a high-profile product like the iPad might have some built-in limitations when it comes to buzz, but there are ways to extend its lifespan.
Case Study: Aggressive Media Pitching Drives Business Intelligence iPad App Launch; Positions Maker as Early Adopter
Seeking to capture media attention for its new business intelligence iPad app, MicroStrategy and Schwartz Communications moved quickly to capitalize on the excitement of the iPad’s mass market introduction.
Landing a positive review in Consumer Reports can make a company’s year. Here is some behind-the-scenes insight straight from the pub’s editors on their product review process.
New research shows that newspapers continue to attract readers, especially those who have advanced degrees and buying power.
Test your metrics know-how with this quick quiz on PR measurement from Cision and PR News.
With sound outreach strategies and tactics, organizations can leverage blogs to support outreach to the press.
A recent study named the top PR agencies in terms of the number of media mentions of their own brands—PR News checked in with some of them to see what and how they are pitching to the media.
Regulatory edicts notwithstanding, more and more investor relations pros are using Web and social media platforms to spread the financial word. Here are some tips for leveraging digital tools.
PR, advertising and marketing come together as the three disciplines work toward the launch of CDW’s "People Who Get IT" ad campaign.
Honing your own storytelling skills and journalistic instincts can only strengthen your relationships with time-crunched, resource-challenged reporters.