Media Relations


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Coca-Cola Washes Hands of New Orleans Graffiti Campaign

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles. | MORE »

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NYT, WSJ Dominate Financial Journalist Power Rankings

A Gorkana survey of journalists reveals that the New York Times dominates the list of the top 10 most influential financial journalists. | MORE »

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Journalists in New Beats? Focus on Opportunities, Not the Headaches

New media realities point to the possibility of relatively inexperienced journalists covering unfamiliar beats and industries—and that can be a good thing. | MORE »

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PR News Announces Winners of 2012 Nonprofit PR Awards

Excellence in nonprofit communications was celebrated at a luncheon event at Washington, D.C.’s National Press Club on March 15. | MORE »

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2012 Nonprofit PR Awards: Press Release

Winner: Cold Spring Harbor Laboratory — Advancing autism research: a new animal model provides evidence for autism’s genetic basis To tout the news of a first-of-its-kind animal mode for autism that presented incontrovertible evidence of autism’s genetic … | MORE »

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Focus Your PR Measurement Strategy on What You Can Influence

Measurement objectives for media relations pros should not emphasize factors that are out of their control, says Evan Welsh, SAP’s director of global media relations. | MORE »

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2012 Nonprofit PR Awards: Fundraising

Winner: The Museum of Mathematics and MWW Group – MoMath Ramps Up the Birth of MoMath Ranked 31st in the world, the state of U.S. math education can be best described as in need of … | MORE »

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2012 Nonprofit PR Awards: Green PR/Marketing

Winner: The Heinz Awards and Burson-Marsteller – Heinz Awards Educate America About Environmental Champions and Their Causes BM was tasked with promoting the recipients of the 17th Annual Heinz Awards, which honored 10 individuals who … | MORE »

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7 Tips for Writing Headlines That Pop in a Journalist’s Inbox

Don’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes. | MORE »

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Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

▶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a | MORE »

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