SXSW Interactive returns for its 22nd year to Austin, Texas this week. This year’s festival is sure to offer up plenty of interesting and inspiring content for PR pros, with presentations and panels covering branding and marketing, content and distribution, the future of tech and emerging workforce trends.
Media Relations
Infographic: The State of the Media in 2015
March 12th, 2015 by Brian GreeneNew social and digital trends have done away with traditional models and fundamentally changed the way PR interacts with the media and the public. Cision’s “The State of the Media 2015 Report” examines traditional and social media in 2014 as well as the rise of mobile, video and new media entrepreneurs.
#InternationalWomensDay Campaign Cuts Through Clutter With Absence
March 9th, 2015 by Richard BrownellThe Not There campaign is a clever demonstration of bringing an important issue into the public conversation to spark a dialogue and hopefully draw support for the cause.
Getting Reporters to Bite
March 9th, 2015 by PRNEWSGetting your pitch across the plate requires PR pros to be mindful of several things, lest the proposal end up in the circular file. But in a social media age, making sure you don’t waste a reporter’s time may not even be half the battle. That’s because you have to think about how the reporter can share the message with his or her network.
Media Relations Manners
March 9th, 2015 by PRNEWSTo cultivate relationships with journalists, there are a litany of practices to master; that’s if you want a puncher’s chance of getting reporters to consider your pitches and/or respond to your telephone calls.
The Most Effective Pitch May Be None At All
March 9th, 2015 by PRNEWSBeing more sensitive to the needs of pressed-for-time journalists is one way that companies and organizations can improve their media relations.
Agency Shapes Focus on Real Estate Story
March 9th, 2015 by Megan ReidyChicago’s most talked-about addition to its famed skyline, the Trump International Hotel & Tower, has been the subject of countless stories since it was completed in 2009. In December 2014, after five years on the market, 14,000-square-foot penthouse was sold to entrepreneur Sanjay Shah. Mr. Shah retained Henson Consulting to create and implement a strategic approach to leverage his purchase and raise the visibility of his software company, Vistex Inc.
Media Relations: A Bureau Chief’s Perspective
March 9th, 2015 by PRNEWSMany PR pros assume that they collaborate with journalists. For some journalists, however, that’s a false assumption.
‘I Think I Can’t, I Think I Can’t’: A New Train of Thought
March 2nd, 2015 by Diane SchwartzThe story about the little engine that could is a familiar and heart-warming one, a tale of a determined underdog fulfilling a difficult task against all odds. “I think I can, I think I can”… Continued
PR Spurs Cosmetics Brand to Get Flatter
March 2nd, 2015 by PRNEWSHaving a 360-degree model to capitalize on the company’s media coverage is just one way that NuFACE is trying to integrate communications and tear down its business silos.