Media Relations

Bud Light apparently was trying to be anything but boring with a new marketing message on some of its beer bottles—and got burned in the process.

There’s a British proverb that says, “Youth looks forward but age looks back.” That pretty much sums up the way Blue Bell Ice Cream and Twitter handled their respective crises last month.

Legacy brands face a unique challenge in maintaining relevancy in the digital age. Here is how one such company met and overcame that challenge.

Everyone makes mistakes, sometimes egregious ones, but in time those can be forgiven. What is not forgiven is lying about your role in bad behavior.

There are so many sources of news media now and so many ways to get the news, it’s difficult to determine which outlets and journalists have the most influence. Also, social media has leveled the playing field, and traditional media brands don’t matter as much now. So you’ve been led to believe—or want to believe. […]

There are so many sources of news media now and so many ways to get the news, it’s difficult to determine which outlets and journalists have the most influence. Also, social media has leveled the… Continued

Google started putting company press releases in its news search results this spring, which likely silenced some who claimed the press release was dead. It remains an important tool for communicators, which means the stress of managing edits from senior leaders and clients is not going away anytime soon.

Blogging is a vital resource for brands looking to expand their audience. It helps acquire new customers and it can establish you as an industry leader.

PR pros and journalists are supposed to have the answers to questions about writing style, and if they harbor more questions than answers, they may be too embarrassed to ask a colleague.

In-house PR practitioners don’t have it easy, in general. Sometimes they have to deal with a lack of understanding and appreciation for the work they do. (Did I say sometimes?) Sometimes they get recognized internally… Continued